7th leg of Print Yatra 2018 completed successfully

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Print Yatra 2018, Yamunanagar
Print Yatra 2018, Yamunanagar

The sixth edition of Print Yatra 2018 was launched at Pathankot with a planning to visit 70+ cities covering a distance of about 5600 km in 2018. Printers from 11 cities, including Delhi, Amritsar, Jammu, Pathankot, Batala, etc., were present on the occasion and message was conveyed to them.

The 1st Leg of Print Yatra-2018 was started from Ludhiana on 26 May 2018 and it was decided to visit different places during the weekend to avoid business loss. Now Offset Printer’s Association has completed seven legs of Print Yatra 2018 and visited 60+ cities covering a distance of approximately 5607 km.

1st Leg 26-27 May 2018: The team visited 14 cities covering approximately 812 km viz. Jagraon; Moga; Talwandi; Faridkot; Sri Mukatsar Sahib; Jalalabad; Fazilka; Abohar; Malout; Bathinda; Barnala; Sangrur; Dhuri; Samana; Patiala and Malerkotla.

2nd Leg 2-3 July 2018: The team visited 9 cities covering 663 km viz. Nawan Shahar; Hoshiarpur; Dharamshala, Palampur; Kangra; Una; Nangal; Garhshankar; and Banga.

3rd Leg 9-10 June 2018: The team visited 14 cities covering 758 km viz. Phillaur; Gorayan; Phagwara; Nakodar; Beas; Kapurthala; Batala; Gurdaspur; Mukerian; Una; Rupnagar; Chandigarh; Morinda and Samrala.

4th Leg 16 June 2018: The team visited 4 cities covering 662 km viz. Khanna; Rajpura; Kurukshetra and Yamunanagar.

5th Leg 23-24 June 2018: The team visited 4 cities covering 746 km viz. Baddi (Nalagarh, Barotiwala, Solan); Shimla; Mandi and Hamirpur.

6th Leg 30 June-1 July 2018: The team visited 8 cities covering a distance of approximately 1120 km viz. Mansa, Mandi Dabwali, Hanumangarh, Suratgarh, Ellenabad, Sirsa, Hisar and Rohtak.

7th Leg 7-8 July 2018: The team visited 7 cities and covered a distance of approximately 846 km viz. Ambala, Saharanpur, Dehradun, Haridwar, Muzaffarnagar, Panipat and Karnal.

Since 11 cities were covered during the North Zone Printers meet at Pathankot, the total number of cities covered during this phase of Print Yatra 2018 was 71. With this visit, 5 new printers’ associations at Jalalabad, Chandigarh, Samrala, Hamirpur and Dehradun emerged. One-to-one contact was possible with more than 1000 printers during this visit.

Speaking on the occasion about the concept, Kamal Chopra, general secretary, OPA said, “Print Yatra is a mission for strengthening the printers of India. Initially we started Print Yatra in 2010 to visit the neighboring cities in Punjab only but Print Yatra started expanding and we started covering Haryana and Jammu by 2012. During 2014, Print Yatra reached Rajasthan and Uttar Pradesh also. 2016 was the prime year when some cities of South India were also covered and during the 6th edition of Print Yatra in 2018, the Indian state of Uttarakhand has been also included in the map of Print Yatra. This time we are receiving calls from the remote corners of Rajasthan and North-East states for conducting Print Yatra. We have received invitation from Nepal and Indonesia as well. Hence, Print Yatra may soon become an international event.”

Chopra added, “Though we have already completed the goal for the year by spreading the message of networking in 70+ cities covering a distance of 5607 km, we will continue visiting other cities under this project during 2018.”

Parveen Aggarwal, president, OPA thanked the team of OPA for the success and said the project would not have been possible without the selfless contributions of all OPA members.

About Offset Printer’s Association
Offset Printer’s Association (OPA) was established in 1988 to look after the day-to-day problems of the printing and packaging industry. The OPA which, only a quarter century ago, was a fledging group with a handful of members has now established itself into a dynamic and influential organization that provides a strong voice for the needs of the printing community. OPA strongly adheres to its mission of serving the printing industry. To achieve this motive, OPA has not limited itself to only Ludhiana but tried to reach every corner of the region/country.

OPA is the only and premier association to launch ‘Print Yatra,’ which is a unique project and a very humble beginning to establish complete networking between 250,000 printers of India. Through this project, OPA is motivating the printers to work jointly, form associations and come together for the overall benefit of the printing industry. This project was initiated in the year 2010 and till 2016, OPA has visited 90+ cities and covered approximately 11,000 km in Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Rajasthan, Uttar Pradesh and parts of South India. Due to these efforts, 51 new printers’ associations emerged mostly in the northern region.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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