Sanpada-based King Digital opts for Canon imagePRESS C850

Rising digital print volumes in Sanpada

Pravin Patel, owner of King Digital with the Canon imagePRESS C850
Pravin Patel, owner of King Digital with the Canon imagePRESS C850

Based in the Sanpada area of Navi Mumbai, King Digital caters to a large number of corporate customers who are based in the vicinity of Sanpada, Vashi and Koperkhairne. The digital print service provider also deals in a large number of retail clients, especially walk-in customers, due to its strategic location next to the Sanpada station. To cater to the rising print volumes, on 3 June, King Digital commissioned a brand-new Canon imagePRESS C850 production digital printer. King Digital prints items such as brochures, leaflets, danglers, visiting cards and invitation cards, among others. It is into wide format printing as well, which is just a small part of King Digital’s overall business.

“We were using the Konica Minolta bizhub PRESS C1060 until we bought the Canon imagePRESS C850. One press was not able to handle the rise in print demand, so we had to go in for the second one. We attended a demo session at a Canon customer in Andheri East and liked what we saw in terms of quality and versatility,” says Pravin Patel, owner of King Digital.

According to Patel, the biggest attraction of the Canon imagePRESS C850 is duplex print jobs thay the press can perform on heavy weight media up to 300 GSM, with highly accurate front to back registration. “The color consistency, print quality, flexibility of media and the Fiery support are some other features that attracted us. With front back registration we can now easily handle jobs like printing three-fold brochures. With this feature we can save a lot of time,” Patel shares. Since the start of operations, the Canon imagePRESS C850 has been printing on an average 4,000 impressions every day.

King Digital’s storefront
King Digital’s storefront

Canon imagePRESS series consists of ImagePRESS C650, ImagePRESS C750 and ImagePRESS C850 production printers. In terms of speeds, the C650, C750 and C850 can print 65,75 and 85 pages per minute respectively with resolution of 2400 x 2400 dpi.

Another digital press in the offing
Patel sounds very bullish about the prospects of the digital print business and expects his volumes to continue to rise in coming future as well.

“As I have already mentioned, we are seeing a huge rise in digital print volumes mainly due to shortening of run lengths. The fact that customers want their jobs done at lightning speed is another factor fuelling the digital boom. I feel we may soon need to add another digital press; maybe by the end of this year. It is early days, but we are very satisfied with Canon’s performance, so we may opt for another Canon, who knows,” Patel concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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