Awards to Emirates Printing Press “Luxury Desk Calendar 2018” printed on OMET Varyflex V2

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Awards to Emirates Printing Press “Luxury Desk Calendar 2018” printed on OMET Varyflex V2
A picture of the calendar ‘Luxury Pack 2018‘ created and printed by Emirates Printing Press

For two consecutive years, Emirates Printing Press (EPP) has printed its luxury desk calendar with OMET Varyflex V2, using a sophisticated mix of printing technologies on different layers. This year, the Flexographic Technical Association (FTA), U.S.A. and European Flexographic Industries Association (EFIA), U.K awarded The Luxury Desk Calendar 2018, dedicated to the ‘Dubai interiors’, in the ‘Self-promotion’ category. “Highly consistent from page to page,” the judge said, “with very remarkable image sharpness and ink coverage.”

The 2018 version stimulates the complex mix of high-end printing and added-value finishing which can be combined in-line. OMET is associated with EPP with two rotary flexographic printing machines: one Varyflex V2 flexo and one X6 hybrid.

Operating since 1974, Emirates Printing Press is a leading commercial and folding box board packaging printer in the region for Beauty & Health care, Food & Beverages and Tobacco packaging. In 2015, EPP expanded their business portfolio with state-of-the-art flexible packaging plant.

With 600,000 square feet area and 800+ employees, EPP is one of the largest printing companies in the United Arab Emirates. EPP prides itself on its global client base and strives to provide modern in-house facilities for its customers. It is a one-stop solution for all your printing needs with its design, prepress, press, and postpress departments, all under the same roof.

Some of the company’s exclusive specialties are state-of-the-art sheetfed offset, rotogravure and flexographic printing technologies with in-line metalized lamination and finishing like cold foil, hot stamping, security print, embossing and die-cut, all in one single run.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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