Awards to Emirates Printing Press “Luxury Desk Calendar 2018” printed on OMET Varyflex V2

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Awards to Emirates Printing Press “Luxury Desk Calendar 2018” printed on OMET Varyflex V2
A picture of the calendar ‘Luxury Pack 2018‘ created and printed by Emirates Printing Press

For two consecutive years, Emirates Printing Press (EPP) has printed its luxury desk calendar with OMET Varyflex V2, using a sophisticated mix of printing technologies on different layers. This year, the Flexographic Technical Association (FTA), U.S.A. and European Flexographic Industries Association (EFIA), U.K awarded The Luxury Desk Calendar 2018, dedicated to the ‘Dubai interiors’, in the ‘Self-promotion’ category. “Highly consistent from page to page,” the judge said, “with very remarkable image sharpness and ink coverage.”

The 2018 version stimulates the complex mix of high-end printing and added-value finishing which can be combined in-line. OMET is associated with EPP with two rotary flexographic printing machines: one Varyflex V2 flexo and one X6 hybrid.

Operating since 1974, Emirates Printing Press is a leading commercial and folding box board packaging printer in the region for Beauty & Health care, Food & Beverages and Tobacco packaging. In 2015, EPP expanded their business portfolio with state-of-the-art flexible packaging plant.

With 600,000 square feet area and 800+ employees, EPP is one of the largest printing companies in the United Arab Emirates. EPP prides itself on its global client base and strives to provide modern in-house facilities for its customers. It is a one-stop solution for all your printing needs with its design, prepress, press, and postpress departments, all under the same roof.

Some of the company’s exclusive specialties are state-of-the-art sheetfed offset, rotogravure and flexographic printing technologies with in-line metalized lamination and finishing like cold foil, hot stamping, security print, embossing and die-cut, all in one single run.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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