NYRF the official rights trading fair of BookExpo


Book Expo America, which last year changed its name to BookExpo, and the New York Rights Fair initiated by the Bologna Children’s Book Fair in a collaboration with Fiera Milano and others, announced a joint marketing agreement whereby NYRF will become the official rights trading fair of BookExpo starting when both book fairs will take place 30 May through 1 June this year. The announcement was made on the last day of the London Book Fair by Reed Exhibitions, owners of both LBF and BookExpo, and BolognaFiere, owners of the Bologna Children’s Book Fair.

For many years, Book Expo America had been struggling to define its position between a literary event for the general public at changing locations and an international rights trading platform. Last year, a repositioning had been attempted by separating the two under the BookCon and BookExpo roofs, respectively. BookExpo was reduced to two professional days with more restricted attendance conditions, while BookCon was not held in parallel but on the two subsequent weekend days. Apparently, the inauguration of the New York Rights Fair, planned to be held in parallel with BookExpo, facilitated the decision to join hands.

The joint marketing agreement will allow BookExpo and NYRF to offer book professionals a single annual gateway to the US publishing market, including better access to US bookstores and more opportunities for rights professionals to embrace cross-media rights developments. Starting this year, NYRF and BookExpo will work seamlessly together as to offer the following to attendees of both the fairs:

  • Information for NYRF and BookExpo will be available in the directories and websites of both shows;
  • Shuttle buses will be provided between BookExpo and NYRF to enable attendees to easily reach both events;
  • NYRF badge holders will have full access to the BookExpo exhibition floor;
  • BookExpo attendees with a Rights badge designation will have full access to NYRF; 
  • On-site staff will assist with information regarding BookExpo and NYRF at both events;
  • BookExpo’s Rights Center will move to NYRF and will become BookExpo’s official rights trading tables location. Rights-oriented exhibitors will have the option to move to premium space at the NYRF as well.

In a first comment, Ed Several, senior vice president for Reed Exhibitions’ US business, said, “Over the past year, BookExpo has undergone a reimagination to offer more of the core values that attendees and exhibitors are looking for. We have been presenting this new vision to publishers here at the London Book Fair this week and so it is appropriate that we can announce the exciting new partnership here. We are thrilled to enter into this relationship with the New York Rights Fair and see the joint agreement as an opportunity to better serve the publishing industry.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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