NYRF the official rights trading fair of BookExpo

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BookExpo

Book Expo America, which last year changed its name to BookExpo, and the New York Rights Fair initiated by the Bologna Children’s Book Fair in a collaboration with Fiera Milano and others, announced a joint marketing agreement whereby NYRF will become the official rights trading fair of BookExpo starting when both book fairs will take place 30 May through 1 June this year. The announcement was made on the last day of the London Book Fair by Reed Exhibitions, owners of both LBF and BookExpo, and BolognaFiere, owners of the Bologna Children’s Book Fair.

For many years, Book Expo America had been struggling to define its position between a literary event for the general public at changing locations and an international rights trading platform. Last year, a repositioning had been attempted by separating the two under the BookCon and BookExpo roofs, respectively. BookExpo was reduced to two professional days with more restricted attendance conditions, while BookCon was not held in parallel but on the two subsequent weekend days. Apparently, the inauguration of the New York Rights Fair, planned to be held in parallel with BookExpo, facilitated the decision to join hands.

The joint marketing agreement will allow BookExpo and NYRF to offer book professionals a single annual gateway to the US publishing market, including better access to US bookstores and more opportunities for rights professionals to embrace cross-media rights developments. Starting this year, NYRF and BookExpo will work seamlessly together as to offer the following to attendees of both the fairs:

  • Information for NYRF and BookExpo will be available in the directories and websites of both shows;
  • Shuttle buses will be provided between BookExpo and NYRF to enable attendees to easily reach both events;
  • NYRF badge holders will have full access to the BookExpo exhibition floor;
  • BookExpo attendees with a Rights badge designation will have full access to NYRF; 
  • On-site staff will assist with information regarding BookExpo and NYRF at both events;
  • BookExpo’s Rights Center will move to NYRF and will become BookExpo’s official rights trading tables location. Rights-oriented exhibitors will have the option to move to premium space at the NYRF as well.

In a first comment, Ed Several, senior vice president for Reed Exhibitions’ US business, said, “Over the past year, BookExpo has undergone a reimagination to offer more of the core values that attendees and exhibitors are looking for. We have been presenting this new vision to publishers here at the London Book Fair this week and so it is appropriate that we can announce the exciting new partnership here. We are thrilled to enter into this relationship with the New York Rights Fair and see the joint agreement as an opportunity to better serve the publishing industry.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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