Archana fights hypercompetition with quality printing

New Dainippon CtP at Archana in Delhi-NCR

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Archana fights hypercompetition with quality printing
A Dainippon Screen CtP machine was recently installed at the Archana Printing Press facility in Delhi-NCR

Established nearly four decades ago, Delhi/NCR-based Archana Printing Press offers a wide range of printing services to the industry. The company specializes in projects such as annual reports, coffee-table books, box making, art books, brochures, catalogs, promotion folders, newsletters, children’s books, magazines and corporate reports.. Over the years, the quality delivered by the company has earned it as many as 70 plus national awards, with at least one award in almost every product category.

Archana recently bought a brand new Danippon Screen CtP machine and equipped it with the EFI Fiery Workflow Suite for color calibration in the prepress section. In the pressroom Archana  runs a 4-color Komori Enthrone 429 with  an array of double-size impression and transfer cylinders which ensure consistent performance on short runs on a diverse work mix of substrates. The press is capable of handling thicknesses of 0.04–0.6 mm supporting a maximum sheet size of 480 x 660 mm.

Apart from the aforementioned printing machine, the company also owns a single-color Heidelberg printing press, a single color Ryobi press and a 4-color Mitsubishi D1000 LS – 4 printing press with an  aqueous coater. The Mitsubishi D1000 LS was the first press to offer auto-plate loading and can print on sheets with thickness  upto 0.8 mm at a speed of 15,000 sheets per hour.

Archana is currently planning to buy a brand new 6-color press and is looking at several brands to zero in on. Rajesh Gupta, director of Archana Printing Press says, “We are looking to buy a new press. This addition has been a part of our expansion plan for quite some time now and we’re looking for the best available option in the market.

“We have been serving the market for decades now. Today, printers everywhere are only looking at grabbing customers and the only way that they can think of doing so is by offering printing jobs at cheaper rates. Over-indulgence in this practice has landed us in a situation where the printers are now involved in dirty competition.”

As per Gupta, Archana Printing Press is here to improve the market. “We do not want to compromise on cost or quality. So, our mindset is different and we operate in a completely different manner. We print only for those who can afford to spend money in return for good-quality printing jobs. Hence, we’re not a part of the dirty rat race that’s going on in the market,” he concludes.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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