Xerox showcases digital solutions at Pamex 2017

Xerox showcases digital solutions at Pamex 2017
Balaji Rajagopalan from Xerox India with Versant 3100

Xerox India showcased its Marquee press, Versant 180, Versant 3100, D110 Copier/ Printer and Colour C70 at the Pamex 2017. Altalink C8035, a versatile A3 colour multifunction device, part of 29 ConnectKey enabled devices launched recently, attracted visitors and printers for its capability to print on A3 in colour printer – Phaser 7800. Xerox will also be promoting this product more aggressively in the coming year.

Digital adoption on rise
Balaji Rajagopalan, executive director, Technology, Channels & International Distributor operations from Xerox India, believes, “Indian printing industry is growing along with digital segment’s growth since the last five years.”

Talking about the short runs and variable data printing, he states, “Some years back printers operated with huge volumes but with single jobs on their offset machines. The time has brought a sea change since then. The run lengths are shrinking and volumes are also low. This makes it difficult for an offset press to work. This is where the digital printers come in who can easily manage small runs and faster output. In the coming years the digital segment will further expand, and adoption rate will also grow. We have solutions based on printer’s requirement. A remotely located printers will have a low-cost machine plus the business will have very small run lengths. We have D110 copier/printer for such applications.”

Rajagopalan also informs that focus will be on Altalink C8035 and Phaser 7800 which are multifunction devices and the company would be promoting them more aggressively.

Diversified solutions based on requirements
Xerox brought an array of solutions keeping in mind variety of requirements. One such solution, Xerox Colour C70, is an entry level production press that offers application versatility and high-quality output. It is also capable to print on coated and uncoated paper as well.

The mid-production-colour Xerox Versant presses consist of a unique combination of high-quality output and greater media latitudes backed by higher duty cycles. Xerox’s Altalink Series is best suited for high-volume jobs and comes with advanced finishing requirements.

D110 Copier/Printer gives exceptional monochrome print quality output, enabling the printer to print more for less. This is a perfect fit for pay-for-print shops and centralized reprographic departments.

Another product showcased at the Pamex 2017, Phaser 7800, the only tabloid-size colour printer that delivers consistently with the combination of superior image quality and professional-level colour-matching technologies. This tabloid-size colour printer gives creative professionals and offers freedom to produce more customer-facing collaterals in-house.

“Many visitors have shown their interest in our products like C70 and D110 Copier/Printer. This is a great platform to communicate with the industry and share our offerings with them. We have also seen interest in Phaser 7800,” Rajagopalan states.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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