Ricoh Pro C5200s installed at Royal Graphics

Hyper-competitive digital hub demands differentiation

918
Royal Graphics
L to R: Bhavin Gala and Miten Gala

Royal Graphics is a decade old digital print service provider in the digital printing hub of Andheri East. Placed right next to the Andheri station, it attracts significant number of walk in customers, on top of its stable customer base from the corporate world. The print house offers all kinds of services including printing of brochures, visiting cards, letter heads, screen printing, banner printing and signage.

To enhance its digital printing capacity, Royal Graphics recently installed a brand-new Ricoh Pro C5200s production printer to an already strong fleet of output devices. In addition to the new Ricoh, the company has two Konica Minolta digital printers, an Epson SureColor printer, an HP plotter, a Monotech eco-solvent printer as well as two black and white printers from Ricoh.

“With the new printer in house, we want to now offer more unique solutions to our customers. In a hyper-competitive market such as that of Andheri east, the only way to grow is to keep on offering unique and new solutions to customers. We can play around with a variety of papers with grammage up to 360 gsm with the Pro C5200s,” says Miten Gala, proprietor of Royal Graphics.

Last year, Ricoh India unveiled the new Ricoh Pro C5200 series of color production printers which includes the Ricoh Pro C5200s and Ricoh Pro C5210s. The Pro C5200s has a speed of 65 pages a minute while the Pro C5210s has a speed of 80 pages a minute. Both printers support media up to 360 gsm (simplex) and 300 gsm (duplex) and media sizes up to 13 x 19.2-inches as standard, with optional over-size media support of 13 x 27.5-inches with a maximum resolution of 1,200 x 4,800dpi using an EFI Fiery digital front-end.

Speaking more about how Royal Graphics plans to use the new Ricoh, Gala states that presently the printer is being utilized only for printing visiting cards. “Currently, we are printing visiting cards on 350 gsm paper and are looking to develop this segment further. At the moment 300 gsm is the most popular thickness for visiting cards but we want to introduce something new.” Gala plans to gradually use the Pro C5200s to print on other types of media such as non tearable stickers and metallized polyester laminated board (metpet). He also revealed that in terms of further investments, a new production printer will be installed next year.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here