Ricoh Pro C5200s installed at Royal Graphics

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Royal Graphics
L to R: Bhavin Gala and Miten Gala

Royal Graphics is a decade old digital print service provider in the digital printing hub of Andheri East. Placed right next to the Andheri station, it attracts significant number of walk in customers, on top of its stable customer base from the corporate world. The print house offers all kinds of services including printing of brochures, visiting cards, letter heads, screen printing, banner printing and signage.

To enhance its digital printing capacity, Royal Graphics recently installed a brand-new Ricoh Pro C5200s production printer to an already strong fleet of output devices. In addition to the new Ricoh, the company has two Konica Minolta digital printers, an Epson SureColor printer, an HP plotter, a Monotech eco-solvent printer as well as two black and white printers from Ricoh.

“With the new printer in house, we want to now offer more unique solutions to our customers. In a hyper-competitive market such as that of Andheri east, the only way to grow is to keep on offering unique and new solutions to customers. We can play around with a variety of papers with grammage up to 360 gsm with the Pro C5200s,” says Miten Gala, proprietor of Royal Graphics.

Last year, Ricoh India unveiled the new Ricoh Pro C5200 series of color production printers which includes the Ricoh Pro C5200s and Ricoh Pro C5210s. The Pro C5200s has a speed of 65 pages a minute while the Pro C5210s has a speed of 80 pages a minute. Both printers support media up to 360 gsm (simplex) and 300 gsm (duplex) and media sizes up to 13 x 19.2-inches as standard, with optional over-size media support of 13 x 27.5-inches with a maximum resolution of 1,200 x 4,800dpi using an EFI Fiery digital front-end.

Speaking more about how Royal Graphics plans to use the new Ricoh, Gala states that presently the printer is being utilized only for printing visiting cards. “Currently, we are printing visiting cards on 350 gsm paper and are looking to develop this segment further. At the moment 300 gsm is the most popular thickness for visiting cards but we want to introduce something new.” Gala plans to gradually use the Pro C5200s to print on other types of media such as non tearable stickers and metallized polyester laminated board (metpet). He also revealed that in terms of further investments, a new production printer will be installed next year.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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