HP’s Multi Jet Fusion 3D for India

Jet Fusion 3D
L-R: Sumeer Chandra

HP announced the commercial availability of its award-winning Multi Jet Fusion 3D printing solutions in India at a press conference in New Delhi on 18 January 2018. HP’s said its commercial 3D printing machine delivers quality physical parts at high speed at half the cost of other 3D printing machines available in the market thus far.

Saying that it’s 3D printing machine is faster in comparison to fuse deposition modelling (FDM) and selective laser sintering (SLS) printing solutions available in market as of April 2016, HP also claimed that based on internal testing and public data that the average printing cost-per-part is half in comparison with the other printing solutions available in the market. With its Open Platform, HP is tweaking the expansion of 3D printing materials and helping to reduce their cost.

HP announced two resellers of its Multi Jet Fusion 3D printing machine, Imaginarium and Adroitec at the press conference. Mumbai-based Imaginarium with more than 200 employees produces more than 4000 parts daily and is considered a leader in 3D printing and advanced manufacturing technology. Having pioneered unique applications for clients across 40 countries, it has to some extent, disrupted the manufacturing sector by enabling faster design, prototyping and the realization of final products. The second distributor is Noida-based Adroitec which provides engineering solutions including CAD design, analysis, manufacturing and learning solutions as well as cost and productivity optimization.

HP’s partner ecosystem enables distributors such as Imaginarium and Adroitec and other start-ups to develop game-changing solutions for industry. Commenting on its partnership with HP, Atit Kothari of Imaginarium said, “With its revolutionary Voxel technology, the HP MJF machine will be a game-changer for the Indian manufacturing sector and Imaginarium eagerly awaits to play its part in this.” Saroop Chand of Adroitec added, “This partnership will allow Adroitec to offer rapid production of functional parts to its 6,000 plus customers, improving their design capabilities and offering them faster time-to-market.”

“HP is committed to creating new technology that advances lives and businesses across India. With this 3D printing solution, we look forward to support India’s transformation and enable local businesses adopt best-in-class manufacturing technologies,” said Sumeer Chandra, managing director, HP India.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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