HP’s Multi Jet Fusion 3D for India

Jet Fusion 3D
L-R: Sumeer Chandra

HP announced the commercial availability of its award-winning Multi Jet Fusion 3D printing solutions in India at a press conference in New Delhi on 18 January 2018. HP’s said its commercial 3D printing machine delivers quality physical parts at high speed at half the cost of other 3D printing machines available in the market thus far.

Saying that it’s 3D printing machine is faster in comparison to fuse deposition modelling (FDM) and selective laser sintering (SLS) printing solutions available in market as of April 2016, HP also claimed that based on internal testing and public data that the average printing cost-per-part is half in comparison with the other printing solutions available in the market. With its Open Platform, HP is tweaking the expansion of 3D printing materials and helping to reduce their cost.

HP announced two resellers of its Multi Jet Fusion 3D printing machine, Imaginarium and Adroitec at the press conference. Mumbai-based Imaginarium with more than 200 employees produces more than 4000 parts daily and is considered a leader in 3D printing and advanced manufacturing technology. Having pioneered unique applications for clients across 40 countries, it has to some extent, disrupted the manufacturing sector by enabling faster design, prototyping and the realization of final products. The second distributor is Noida-based Adroitec which provides engineering solutions including CAD design, analysis, manufacturing and learning solutions as well as cost and productivity optimization.

HP’s partner ecosystem enables distributors such as Imaginarium and Adroitec and other start-ups to develop game-changing solutions for industry. Commenting on its partnership with HP, Atit Kothari of Imaginarium said, “With its revolutionary Voxel technology, the HP MJF machine will be a game-changer for the Indian manufacturing sector and Imaginarium eagerly awaits to play its part in this.” Saroop Chand of Adroitec added, “This partnership will allow Adroitec to offer rapid production of functional parts to its 6,000 plus customers, improving their design capabilities and offering them faster time-to-market.”

“HP is committed to creating new technology that advances lives and businesses across India. With this 3D printing solution, we look forward to support India’s transformation and enable local businesses adopt best-in-class manufacturing technologies,” said Sumeer Chandra, managing director, HP India.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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