Dalim’s ES 5.5 media production platform

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Dalim’s ES 5.5 media production platform

Dalim has announced the release of its ES 5.5 with many new features that significantly upgrade it major version release of the past year. The upgrades include a new easy-to-use interface, file management capabilities, deep learning abilities and key performance indicators.

Dalim ES (Enterprise Solution) is a media production platform for marketing partners and media services companies — for example, studios, retailers, brand owners and their respective creative agencies — in short, anyone whose responsibilities touch upon the media production process. Companies use Dalim ES to store, manage, locate, and drive omni-channel projects, from print to web to video. All in-house or external activities are coordinated from design to final print, including regulatory compliance, localization and versioning to ensure efficiency. It extends the productivity of digital asset management, making project management, collaboration and review of files even easier and faster.

Dalim ES 5.5 enables fast approval cycles and easy collaboration. Users can manage their campaigns as a whole, creating all components of the entire marketing mix including cross-links between media content and collateral materials.

New features include: A completely redesigned and more sophisticated workflow editor, rewritten with a new user-friendly interface to create, edit and organize workflows. It is now simple to drag and drop tasks into place, and to make—and undo—changes. Administrators can scale the workflow diagrams, zooming in and out easily locate specific tasks. Groups of tasks can easily be copied and placed wherever needed.

An artificial intelligence framework has been built into ES based on similarity, embedding libraries based on deep learning. When the deep learning is active, the software is automatically tagging metadata when a document is uploaded. The metadata is then used in the search field. Thus, a machine learning model is built which works on any type of data, of any size, for more successful searches—for example, based on their color.

Dalim Latitude is a free check-in/check-out application that improves the user experience of Dalim products by providing better interaction between the company’s web applications and the operating system. A checked-out document can be stored in the user’s machine in a Latitude directory. The ES software allows users to access Amazon’s S3 storage service which means a wider variety of data repositories can be browsed and monitored, as an ES volume.

The new Plugin Components feature allows expert users to create and edit their own components. These components can be inserted in job ticket layouts, smart views and desktop, in the same way as any Dalim created component. Users can build their own interfaces in ES — for example, helpful operations such as automatically filling out a form, or picking a date from a calendar.

There are many other advanced features that address the practical challenges of omni-channel content creation, approval and delivery. Packaging security, barcodes and ink orders, color accuracy and opacities while proofing and printing are amongst the fine tuning and workflow possibilities of the system.

“Briefly, this one application simplifies the design of a project workflow for all partners in the creative production supply chain, and manages complete marketing campaigns. It’s about bringing order to complexity,” comments Carol Werlé, CEO of Dalim Software. “Dalim ES offers a considerable number of new features that helps brands and production companies increase speed, standardize workflows, and easily streamline content communication to improve the ROI.”

For complete information contact www.dalim.com

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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