Dalim’s ES 5.5 media production platform

Dalim’s ES 5.5 media production platform

Dalim has announced the release of its ES 5.5 with many new features that significantly upgrade it major version release of the past year. The upgrades include a new easy-to-use interface, file management capabilities, deep learning abilities and key performance indicators.

Dalim ES (Enterprise Solution) is a media production platform for marketing partners and media services companies — for example, studios, retailers, brand owners and their respective creative agencies — in short, anyone whose responsibilities touch upon the media production process. Companies use Dalim ES to store, manage, locate, and drive omni-channel projects, from print to web to video. All in-house or external activities are coordinated from design to final print, including regulatory compliance, localization and versioning to ensure efficiency. It extends the productivity of digital asset management, making project management, collaboration and review of files even easier and faster.

Dalim ES 5.5 enables fast approval cycles and easy collaboration. Users can manage their campaigns as a whole, creating all components of the entire marketing mix including cross-links between media content and collateral materials.

New features include: A completely redesigned and more sophisticated workflow editor, rewritten with a new user-friendly interface to create, edit and organize workflows. It is now simple to drag and drop tasks into place, and to make—and undo—changes. Administrators can scale the workflow diagrams, zooming in and out easily locate specific tasks. Groups of tasks can easily be copied and placed wherever needed.

An artificial intelligence framework has been built into ES based on similarity, embedding libraries based on deep learning. When the deep learning is active, the software is automatically tagging metadata when a document is uploaded. The metadata is then used in the search field. Thus, a machine learning model is built which works on any type of data, of any size, for more successful searches—for example, based on their color.

Dalim Latitude is a free check-in/check-out application that improves the user experience of Dalim products by providing better interaction between the company’s web applications and the operating system. A checked-out document can be stored in the user’s machine in a Latitude directory. The ES software allows users to access Amazon’s S3 storage service which means a wider variety of data repositories can be browsed and monitored, as an ES volume.

The new Plugin Components feature allows expert users to create and edit their own components. These components can be inserted in job ticket layouts, smart views and desktop, in the same way as any Dalim created component. Users can build their own interfaces in ES — for example, helpful operations such as automatically filling out a form, or picking a date from a calendar.

There are many other advanced features that address the practical challenges of omni-channel content creation, approval and delivery. Packaging security, barcodes and ink orders, color accuracy and opacities while proofing and printing are amongst the fine tuning and workflow possibilities of the system.

“Briefly, this one application simplifies the design of a project workflow for all partners in the creative production supply chain, and manages complete marketing campaigns. It’s about bringing order to complexity,” comments Carol Werlé, CEO of Dalim Software. “Dalim ES offers a considerable number of new features that helps brands and production companies increase speed, standardize workflows, and easily streamline content communication to improve the ROI.”

For complete information contact www.dalim.com

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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