Canon DreamLabo 5000 witnesses its sixth installation in India

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Canon DreamLabo 5000 witnesses its sixth installation in India

Canon  India has strengthened its foothold in the digital photo printing space with the sixth installation of its DreamLabo 5000. The flagship product from the Professional Printing Products portfolio was installed at Akruti Printex in Vijayawada this month.

The installation witnessed the presence of dignitaries like Bonda Umamaheshwara Rao, MLA, Vijaywada Central and Devineni Avinash, State TDP Youth leader along with Canon’s Puneet Datta, director – Professional Printing Products, Canon India.

Sharing his thoughts on the installation, Kazutada Kobayashi, president and chief executive officer, Canon India said,  “Wedding is a lavish affair in the country and technology also plays an imperative role in making this occasion more memorable. DreamLabo5000 is a revolutionary solution in the wedding printing space and we are glad to witness its increasing acceptance in the country. With the sixth installation of the product, we have commenced the New Year on an extremely positive note. At Canon India, we continue to have the highest number of DreamLabo installations in South East Asia, which is testament to the fact that India is ahead in adopting the marvels of technology. All our DreamLabo’s so far have been installed in South India. With this region leading by example, we are aiming to transit the goodwill of our revolutionary product to other parts of the country.”

According to Datta, “The demand for high definition photo shooting and printing in India is increasing rapidly. There is a vast opportunity for premium photo printing in the country which is led by the wedding photography segment. Our DreamLabo5000 is indeed the best imaging solution for the industry globally. Delivering a new standard of photo quality coupled with high productivity, DreamLabo5000 revolutionizes the photo printing industry by providing a high quality alternative to the traditional silver halide technology. In addition, the premium quality printing offers both the production photo and the small batch print-on-demand (POD) markets substantial new revenue streams.

“With markets moving from print-first to digital first, it becomes increasingly imperative for printing organizations to continue to reinvent. Aakruti Printex is one such organization, with the vision to provide the best solution of the printing quality with innovation to their customers. We are happy to partner with them for the sixth installation of DreamLabo in the country and our first in the state.”

A front-runner in the wedding printing industry, Akruti Printex is a six-year-old entity established in three locations in the country, including Hyderabad, Secunderabad and Vijayawada. With their exemplary printing solutions, they have already established a benchmark for their organization in the region. Sharing their thoughts on this milestone,  P. Sambasiva Rao and Madhusudhan Reddy, managing directors and partners, Aakruti Printex, said,  “This is a landmark moment for us to install the Canon DreamLabo 5000 in our Vijayawada branch. Over the last 6 years, we have earned the trust of our customers, by addressing all their printing requirements. We are proud to be specialists in the photo printing space, with Photographers being our core customers. We are confident that DreamLabo is a major milestone in the successful progression of our strong customer outreach.”

The DreamLabo 5000
The DreamLabo 5000 utilizes Canon’s renowned inkjet photo printing technology on the production scale. With highest levels of precision printing at outstanding speeds and the absence of harmful chemicals, the DreamLabo 5000 provides superior alternative to conventional silver halide technology. It features a high-density print head, enabling over 300 mm wide printing output and incorporates Canon’s FINE (Full-photolithography Inkjet Nozzle Engineering) technology. When used in combination with the automatic double-sided printing function up to 12 x 25 inch size, the DreamLabo 5000 is capable of printing approximately 1000 pages of A4 size content and 2300 pages of 4×6’ size content per hour.

DreamLabo 5000 uses a seven-color dye-based ink system that delivers smooth gradation. Employing image processing technology that makes use of the full range of Canon’s unique inkjet printing color gamut, the new printer enables the output of photo images with a level of color representation which comprehensively surpasses that of conventional silver halide.

This is the 6th  successful installation in the country and the DreamLabo 5000 has previously been installed in cities such as Kochi, Bengaluru and Mysore.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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