IPAP’s successful debut in Iran

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IPAP’s successful debut in Iran

The debut of the combined trade fairs IPAP Printing & Packaging Expo—powered by drupa and pacprocess Tehran, as part of the interpack alliance—has markedly exceeded both exhibitors’ and visitors’ expectations and also prompted satisfied faces among the organisers Messe Düsseldorf and Barsaz Rooydad Pars Company (BRP).

Some 7,500 experts were attracted to Iran’s most state-of-the-art exhibition centre Shahr-e-Aftab (Exhibiran International) from 12 to 15 October, where 167 exhibitors from 11 countries presented their products and services. The ranges included exhibits from the entire value chain of the packaging industry and related process industries (pacprocess) as well as printing technologies from the areas of Prepress/Print, Premedia/Multichannel, Postpress, Converting and Packaging, Materials, Equipment, Services and Infrastructure (IPAP).

The trade fairs occupied 14,575 square meters of total exhibition space. Exhibitors included national companies such as Vana Press, Shargh Sanat and Kooshesh Karan Machinery as well as international enterprises like Canon Middle East, Di Mauro, and Project Engineering.  Commenting on this Hamed Irani, director BRP, said, “The importance of the print and packaging industries cannot be rated high enough. They lay the foundation for the competitiveness of a wide variety of products and are closely tied to rising export revenue. The trade fair concept of pacprocess Tehran and IPAP went down very well and has created the pre-requisites for a positive development in these key industries.”

“We are delighted that the debut of IPAP was so successful. This way we have created a sound basis for the trade fair allowing it to grow and gain in international appeal,” said Sabine Geldermann, global head of Printing Technologies at Messe Düsseldorf, commenting on the good trade fair results and went on to say, “The Iranian market offers enormous growth potential and we are confident that with IPAP we are giving our exhibitors and visitors an outstanding platform to tap into this promising market. We will also support the trade fair with our expertise in future – in line with the motto ‘IPAP 2018 powered by drupa’!”

Exhibitors like Ayman Aly, senior marketing manager at Canon Middle East also rated their participation as very positive.  “The idea of the event is quite good. To conclude, IPAP is very much needed on this market because the printing market is lagging here. The market needs opening up and there is a lack of business structure, especially in the printing industry. Developing this country and this market will be very important. The quality of the visitors was good and this is a good base for next year. We achieved our objectives and are very excited about coming back next year – probably with larger space. Our wish for next year is to have more competitors at the event as this would attract more visitors,” stated Aly.

Iran is regarded as an extremely attractive market for the industry. With more than 32,000 offset printshops, some 50,000 digital printing service providers and roughly 65,000 other upstream suppliers to the print industry, it boasts attractive potential for further business developments—especially since the international sanctions were eased in early 2016. And the economy faces backlog demand in all areas: A well educated, relatively young population of over 80 million people increasingly calls for high-quality packaged products that it is not possible to produce to a competitive standard using local companies’ existing, obsolete technology. This puts great pressure on local producers to invest. This means big opportunities especially for European investors and partners as these are highly appreciated by Iranians.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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