IPAP’s successful debut in Iran

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IPAP’s successful debut in Iran

The debut of the combined trade fairs IPAP Printing & Packaging Expo—powered by drupa and pacprocess Tehran, as part of the interpack alliance—has markedly exceeded both exhibitors’ and visitors’ expectations and also prompted satisfied faces among the organisers Messe Düsseldorf and Barsaz Rooydad Pars Company (BRP).

Some 7,500 experts were attracted to Iran’s most state-of-the-art exhibition centre Shahr-e-Aftab (Exhibiran International) from 12 to 15 October, where 167 exhibitors from 11 countries presented their products and services. The ranges included exhibits from the entire value chain of the packaging industry and related process industries (pacprocess) as well as printing technologies from the areas of Prepress/Print, Premedia/Multichannel, Postpress, Converting and Packaging, Materials, Equipment, Services and Infrastructure (IPAP).

The trade fairs occupied 14,575 square meters of total exhibition space. Exhibitors included national companies such as Vana Press, Shargh Sanat and Kooshesh Karan Machinery as well as international enterprises like Canon Middle East, Di Mauro, and Project Engineering.  Commenting on this Hamed Irani, director BRP, said, “The importance of the print and packaging industries cannot be rated high enough. They lay the foundation for the competitiveness of a wide variety of products and are closely tied to rising export revenue. The trade fair concept of pacprocess Tehran and IPAP went down very well and has created the pre-requisites for a positive development in these key industries.”

“We are delighted that the debut of IPAP was so successful. This way we have created a sound basis for the trade fair allowing it to grow and gain in international appeal,” said Sabine Geldermann, global head of Printing Technologies at Messe Düsseldorf, commenting on the good trade fair results and went on to say, “The Iranian market offers enormous growth potential and we are confident that with IPAP we are giving our exhibitors and visitors an outstanding platform to tap into this promising market. We will also support the trade fair with our expertise in future – in line with the motto ‘IPAP 2018 powered by drupa’!”

Exhibitors like Ayman Aly, senior marketing manager at Canon Middle East also rated their participation as very positive.  “The idea of the event is quite good. To conclude, IPAP is very much needed on this market because the printing market is lagging here. The market needs opening up and there is a lack of business structure, especially in the printing industry. Developing this country and this market will be very important. The quality of the visitors was good and this is a good base for next year. We achieved our objectives and are very excited about coming back next year – probably with larger space. Our wish for next year is to have more competitors at the event as this would attract more visitors,” stated Aly.

Iran is regarded as an extremely attractive market for the industry. With more than 32,000 offset printshops, some 50,000 digital printing service providers and roughly 65,000 other upstream suppliers to the print industry, it boasts attractive potential for further business developments—especially since the international sanctions were eased in early 2016. And the economy faces backlog demand in all areas: A well educated, relatively young population of over 80 million people increasingly calls for high-quality packaged products that it is not possible to produce to a competitive standard using local companies’ existing, obsolete technology. This puts great pressure on local producers to invest. This means big opportunities especially for European investors and partners as these are highly appreciated by Iranians.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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