Vashi Electricals launches eCommerce portal

Vashi Electricals launches eCommerce portal
The Launch Event at the Vashi Electricals Corporate Office

Vashi Electricals, one of the India’s largest channel partners, has launched an eCommerce portal under its flagship brand name,, for its consumers and businesses to shop on the web. Through its portal it has begun selling motors, wires and cables, switchgears, gearboxes, motors and allied electrical products online.

The eCommerce portal was launched during an exclusive event held on 8 September 2017 in the Vashi Electricals corporate office based in Mumbai. The event was attended by the top management from Hindustan Motors, Kishorebhai & Siddharth Desai along with other senior executives from premier industrial electrical brands such as Polycab, ABB, Siemens, Omron and Connectwell. Along with these, the event was also graced by Vashi Electrical’s key customers and press members alike.

Initially, will sell around 15,000 SKUs from 15 different electrical brands but the expansion plan is to add more than 100,000 SKUs and premier electrical brands in the next one year, said a key executive from the company. Madan Dodeja, chief executive officer of Vashi Electricals said, “Our idea of eCommerce is to provide a delightful experience to Vashi’s customers and offer a seamless
purchase experience for them to ensure that they get genuine products. Our commitment of 72 hours flat delivery ensures that the logistics is handled meticulously and our pan India warehouses will help in achieving this.”

Talking about the technology, Suraj Dodeja, director of Vashi Electricals said, “To gain a competitive advantage among B2B players, we will focus more on innovative solutions such as chatbots, real-time stock discovery and smart-watch notifications that help us address the clients’ needs and
optimize our services in a digital way.”

Vashi electricals 2

Madan Dodeja, chief executive officer, Vashi Electricals

Answering one of the marketing questions asked by a customer, Ganesh Gupta, online marketing lead of Vashi Electricals said, “Initially we will focus on onboarding all our offline customers into the online stream and ensure they are comfortable in making transactions. We would also mine data through Google, Magento and In-search analytics and ensure that we are employing right marketing strategies so that the customer or user has a delightful user experience on the portal. Road show is one of the strategies we are considering to reach out to industrial towns of the country.”

The eCommerce market is anticipated to be worth $22 billion in the next five years, from $3.1 billion, according to a November 2013 report by CLSA.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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