Vashi Electricals, one of the India’s largest channel partners, has launched an eCommerce portal under its flagship brand name, www.vashielecticals.com, for its consumers and businesses to shop on the web. Through its portal it has begun selling motors, wires and cables, switchgears, gearboxes, motors and allied electrical products online.
The eCommerce portal was launched during an exclusive event held on 8 September 2017 in the Vashi Electricals corporate office based in Mumbai. The event was attended by the top management from Hindustan Motors, Kishorebhai & Siddharth Desai along with other senior executives from premier industrial electrical brands such as Polycab, ABB, Siemens, Omron and Connectwell. Along with these, the event was also graced by Vashi Electrical’s key customers and press members alike.
Initially, Vashielectricals.com will sell around 15,000 SKUs from 15 different electrical brands but the expansion plan is to add more than 100,000 SKUs and premier electrical brands in the next one year, said a key executive from the company. Madan Dodeja, chief executive officer of Vashi Electricals said, “Our idea of eCommerce is to provide a delightful experience to Vashi’s customers and offer a seamless purchase experience for them to ensure that they get genuine products. Our commitment of 72 hours flat delivery ensures that the logistics is handled meticulously and our pan India warehouses will help in achieving this.”
Talking about the technology, Suraj Dodeja, director of Vashi Electricals said, “To gain a competitive advantage among B2B players, we will focus more on innovative solutions such as chatbots, real-time stock discovery and smart-watch notifications that help us address the clients’ needs and optimize our services in a digital way.”
Answering one of the marketing questions asked by a customer, Ganesh Gupta, online marketing lead of Vashi Electricals said, “Initially we will focus on onboarding all our offline customers into the online stream and ensure they are comfortable in making transactions. We would also mine data through Google, Magento and In-search analytics and ensure that we are employing right marketing strategies so that the customer or user has a delightful user experience on the portal. Road show is one of the strategies we are considering to reach out to industrial towns of the country.”
The eCommerce market is anticipated to be worth $22 billion in the next five years, from $3.1 billion, according to a November 2013 report by CLSA.
