ppi Media acquires publishing expert KnowledgeView

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ppi Media acquires publishing expert KnowledgeView
L–R: Jan Kasten

In an announcement at the WAN-Ifra event in Berlin, ppi Media made known that it has acquired the London-based company KnowledgeView Ltd., producer of digital publishing solutions for the MENA region, with immediate effect. The founder of KnowledgeView, Dr. Ali Al-Assam, will join the company from northern Germany as senior vice president for the MENA region. KowledgeView’s Roberto Minio will also be working for ppi Media as senior technical consultant.

ppi Media says that with the acquisition of KnowledgeView Ltd., a leading provider of publishing solutions to the Arab region, existing customers of KnowledgeView will receive excellent support services from a company with more than 30 years of experience in the comprehensive support of media companies—for all levels of support. Customers of KnowledgeView in the MENA region will be able to benefit from ppi Media’s experience in the implementation and support of more than 100 prominent publishing houses and media corporations on four continents. ppi Media provides customers the chance to upgrade to the solutions of the company’s wide range of publishing services.

“The connection between ppi Media and KnowledgeView means that we will be able to offer media companies in the MENA region a very broad range of production solutions. We will support the solutions currently in use, while at the same time offering future-oriented services that will ensure media companies remain competitive. We are proud to be able to work for KnowledgeView’s customers, who are amongst the leading Arabian media companies, from now on,” says Dr. Hauke Berndt, managing director at ppi Media.

“KnowledgeView was founded 22 years ago and has since then developed outstanding publishing technologies that are being used by more than 60% of the most important newspaper productions in the Arab region. Thanks to the leading media company ppi Media, our customers and the media industry as a whole will now benefit from even better services. I am proud to be able to continue working for the Arabian publishing industry with my colleagues as part of ppi Media, and to meet the challenges the media landscape is faced with,” says Dr. Al-Assam.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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