Latest digital services on display

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Latest digital services on display
The Prajavani newsroom at the Printers Mysore in Bengaluru is now using PPI editorial software for multichannel publishing. Photo IPP

ppi Media will present their latest digital services at the DCX Digital Content Expo, which takes place from 10-12 October in Berlin together with the IFRA World Publishing Expo. They will give first insights into a new self-service portal for ads and provide information on all their solutions for automatic newspaper production known as AdSelf.

AdSelf will initially be developed for publishers using SAP IS-M/AM as their commercial ad system and ppi Media’s ad production system AdMan, other systems can be connected if required. The browser-based solution is a comfortable way for end customers to design and place ads independently. The HTML5-based portal is designed in a responsive style meaning that it is also suitable to be used on mobile devices. The solution’s GUI design by ensures that using the portal will be particularly simple for end users. AdSelf can be used both by private customers and by professional users who carry out their customers’ orders via the portal. In another step, it will also be possible to place digital ads via AdSelf.

In addition to this, ppi Media will present new functions of the location-based online service thanks that generates new sources of revenue for publishers. These include the integration of events and push notifications. End customers access this platform via a mobile app showing them which local businesses in their region take part and where to find the best offers.

Content-X and solutions for automated newspaper production by Digital Collections and ppi Media have also been used in India since this year. The scalable system with installations in Europe, Asia and the US is suited to the production of dailies as well as magazines and corporate publishing products, as will be shown in Berlin. ppi Media will also have information on their entire leading product portfolio of highly efficient solutions for automated newspaper production.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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