Latest digital services on display

Latest digital services on display
The Prajavani newsroom at the Printers Mysore in Bengaluru is now using PPI editorial software for multichannel publishing. Photo IPP

ppi Media will present their latest digital services at the DCX Digital Content Expo, which takes place from 10-12 October in Berlin together with the IFRA World Publishing Expo. They will give first insights into a new self-service portal for ads and provide information on all their solutions for automatic newspaper production known as AdSelf.

AdSelf will initially be developed for publishers using SAP IS-M/AM as their commercial ad system and ppi Media’s ad production system AdMan, other systems can be connected if required. The browser-based solution is a comfortable way for end customers to design and place ads independently. The HTML5-based portal is designed in a responsive style meaning that it is also suitable to be used on mobile devices. The solution’s GUI design by ensures that using the portal will be particularly simple for end users. AdSelf can be used both by private customers and by professional users who carry out their customers’ orders via the portal. In another step, it will also be possible to place digital ads via AdSelf.

In addition to this, ppi Media will present new functions of the location-based online service thanks that generates new sources of revenue for publishers. These include the integration of events and push notifications. End customers access this platform via a mobile app showing them which local businesses in their region take part and where to find the best offers.

Content-X and solutions for automated newspaper production by Digital Collections and ppi Media have also been used in India since this year. The scalable system with installations in Europe, Asia and the US is suited to the production of dailies as well as magazines and corporate publishing products, as will be shown in Berlin. ppi Media will also have information on their entire leading product portfolio of highly efficient solutions for automated newspaper production.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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