WAN-IFRA Digital Content Monetisation Workshop

WAN-IFRA Digital Content Monetisation Workshop
Kevin Anderson

The WAN-IFRA Digital Content Monetisation Workshop 2017 will help participants build a data strategy to maximize revenue, diversify revenue streams, handle ad networks, use programmatic advertising, video and pod casting and other similar techniques. Some of the segments which will be covered in the workshops are – how to grow audience revenues; how to target specific audiences for special sections; what are the paid content models; how to develop premium content syndication; diversification of revenue streams; and what is remnant and programmatic advertising.

It is now a strong global trend that digital competes closely with print-media. This is injecting a sense of instability and insecurity in the minds of journalists, ad sales as well as media management professionals alike. In a digitally driven world, the need of the hour is to embrace convergence and mitigate risk. This can only be done if media management realizes how important it is to make digital a part of their product offering seamlessly and use it effectively to add value to the end-user as well as the advertiser. The target group of this workshop are editors, online editors, new media editors, newsroom managers, product managers and marketing managers who wish to learn the various content monetization models to make the most of their digital content.

Kevin Anderson, who is the founder and CEO of Ship’s Wheel Media, USA is the trainer of this workshop. Prior to this, Anderson worked as executive editor overseeing two Gannett newspapers in the United States. He has over 15 years of global digital journalism experience. In 1998, he became the first online journalist for the BBC outside of the US, based in the BBC’s flagship Washington bureau. In 2006, he joined The Guardian in London as their first blogs editor and later became digital research editor and a contributor to its ground-breaking data blog. From 2010 to 2014, he worked as an independent digital media strategist for news organizations around the world including Al Jazeera, India’s Network18 and Reed Business Information. Download programme brochure here

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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