WAN-IFRA Digital Content Monetisation Workshop

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WAN-IFRA Digital Content Monetisation Workshop
Kevin Anderson

The WAN-IFRA Digital Content Monetisation Workshop 2017 will help participants build a data strategy to maximize revenue, diversify revenue streams, handle ad networks, use programmatic advertising, video and pod casting and other similar techniques. Some of the segments which will be covered in the workshops are – how to grow audience revenues; how to target specific audiences for special sections; what are the paid content models; how to develop premium content syndication; diversification of revenue streams; and what is remnant and programmatic advertising.

It is now a strong global trend that digital competes closely with print-media. This is injecting a sense of instability and insecurity in the minds of journalists, ad sales as well as media management professionals alike. In a digitally driven world, the need of the hour is to embrace convergence and mitigate risk. This can only be done if media management realizes how important it is to make digital a part of their product offering seamlessly and use it effectively to add value to the end-user as well as the advertiser. The target group of this workshop are editors, online editors, new media editors, newsroom managers, product managers and marketing managers who wish to learn the various content monetization models to make the most of their digital content.

Kevin Anderson, who is the founder and CEO of Ship’s Wheel Media, USA is the trainer of this workshop. Prior to this, Anderson worked as executive editor overseeing two Gannett newspapers in the United States. He has over 15 years of global digital journalism experience. In 1998, he became the first online journalist for the BBC outside of the US, based in the BBC’s flagship Washington bureau. In 2006, he joined The Guardian in London as their first blogs editor and later became digital research editor and a contributor to its ground-breaking data blog. From 2010 to 2014, he worked as an independent digital media strategist for news organizations around the world including Al Jazeera, India’s Network18 and Reed Business Information. Download programme brochure here

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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