Marketing Lessons in the New Era in India Webinar

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Marketing Lessons in the New Era in India Webinar

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance, or the return on marketing spend, is easier said than done. It is also important to understand how to overcome challenges that marketers face today in measuring the advertising effectiveness of their marketing efforts.

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Join Kedar Gavane, Vice President, India, comScore and Prashant Puri, Co-Founder & CEO, AdLift as they present the Marketing Lessons in the New Era in India Webinar on Thursday, 24 August at 2pm IST. 

Speaker:

Kedar Gavane, Vice President, India, comScore, and Prashant Puri, Co-Founder & CEO, AdLift
August 24, 02:00 pm – 03:00 pm 
Marketing Lessons in the New Era in India Webinar

Some key topics to be covered during the webinar:

  • Macro trends in consumer behaviour across digital, mobile and multi-platform in India
  • Viewability and the importance of tracking digital campaigns
  • SEO and SEM landscape in India
  • Case studies and tools used today to improve search and social results

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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