Marketing Lessons in the New Era in India Webinar

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Marketing Lessons in the New Era in India Webinar

Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance, or the return on marketing spend, is easier said than done. It is also important to understand how to overcome challenges that marketers face today in measuring the advertising effectiveness of their marketing efforts.

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Join Kedar Gavane, Vice President, India, comScore and Prashant Puri, Co-Founder & CEO, AdLift as they present the Marketing Lessons in the New Era in India Webinar on Thursday, 24 August at 2pm IST. 

Speaker:

Kedar Gavane, Vice President, India, comScore, and Prashant Puri, Co-Founder & CEO, AdLift
August 24, 02:00 pm – 03:00 pm 
Marketing Lessons in the New Era in India Webinar

Some key topics to be covered during the webinar:

  • Macro trends in consumer behaviour across digital, mobile and multi-platform in India
  • Viewability and the importance of tracking digital campaigns
  • SEO and SEM landscape in India
  • Case studies and tools used today to improve search and social results

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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