India’s newspaper industry is still growing but can it adapt?

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India’s newspaper industry is still growing but can it adapt?
D Shivakumar

At the end of this week, on 10 and 11 August there is the INMA Conference in Airport City in the Delhi NCR. Next week, on 16 and 17 August the WAN-IFRA Conference on Monetization of Content takes place in Hyderabad. These are challenging times and we look forward to meeting you at the INMA Conference to get your inputs on who you think belongs in this year’s 50 Fastest Growing Newspapers in India issue to be published in September.

We are hard at work on putting together the 7th Annual 50 Fastest Growing Newspapers of India issue that will also be distributed at the WAN-IFRA Conference in Chennai from 12 to 14 September. Newspaper revenues including advertising, circulation and digital revenues still provide advertisers an effective way of reaching a significant audience in India.

Nevertheless the industry is in somewhat of a panic trying to re-invent itself as digital news websites and aggregators erode their income and growth rates. We plan to examine creative disruption and digital growth as significant factors in evaluating news organizations that are the fastest at adaptation to a changing universe.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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