India’s newspaper industry is still growing but can it adapt?

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India’s newspaper industry is still growing but can it adapt?
D Shivakumar

At the end of this week, on 10 and 11 August there is the INMA Conference in Airport City in the Delhi NCR. Next week, on 16 and 17 August the WAN-IFRA Conference on Monetization of Content takes place in Hyderabad. These are challenging times and we look forward to meeting you at the INMA Conference to get your inputs on who you think belongs in this year’s 50 Fastest Growing Newspapers in India issue to be published in September.

We are hard at work on putting together the 7th Annual 50 Fastest Growing Newspapers of India issue that will also be distributed at the WAN-IFRA Conference in Chennai from 12 to 14 September. Newspaper revenues including advertising, circulation and digital revenues still provide advertisers an effective way of reaching a significant audience in India.

Nevertheless the industry is in somewhat of a panic trying to re-invent itself as digital news websites and aggregators erode their income and growth rates. We plan to examine creative disruption and digital growth as significant factors in evaluating news organizations that are the fastest at adaptation to a changing universe.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

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