Marketers today have access to more data than ever before to do their jobs better, but data does not necessarily mean answers. How we take data from different sources to create one cohesive view of the customer journey, marketing campaign performance, or the return on marketing spend, is easier said than done. It is also important to understand how to overcome challenges that marketers face today in measuring the advertising effectiveness of their marketing efforts.
Join Kedar Gavane, Vice President, India, comScore and Prashant Puri, Co-Founder & CEO, AdLift as they present the Marketing Lessons in the New Era in India Webinar on Thursday, 24 August at 2pm IST.
Speaker:
Kedar Gavane, Vice President, India, comScore, and Prashant Puri, Co-Founder & CEO, AdLift
August 24, 02:00 pm – 03:00 pm
Marketing Lessons in the New Era in India Webinar
Some key topics to be covered during the webinar:
- Macro trends in consumer behaviour across digital, mobile and multi-platform in India
- Viewability and the importance of tracking digital campaigns
- SEO and SEM landscape in India
- Case studies and tools used today to improve search and social results
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