Germany’s August Faller orders Primefire 106

Heidelberg’s B1 inkjet press finds another early-adopter

601
Primefire
The chief executive offi cers of the two companies – Dr. Michael Faller (fourth from left) and Dr. Daniel Keesman (second from right) from Faller, and Rainer Hundsdörfer (fourth from right) from Heidelberg–and their teams are looking forward to the digital future.

Waldkirch, Germany based August Faller GmbH & Co. KG has placed an advance order for the Primefire 106 digital printing system from Heidelberg, becoming one of the first customers in the world. The company makes folding cartons, package inserts, and adhesive labels as well as combination products and packaging services.

The decision to invest in the machine was driven by the fact that pharmaceutical and healthcare market is increasingly moving towards specialized medicinal products. As a result, the packaging runs for these specially developed medicines are becoming ever shorter, along with the delivery times.

“We specialize in the production of secondary packaging for the pharmaceutical and healthcare industry, and see ourselves as a supply chain partner to our customers,” explains managing partner Dr. Michael Faller. “The diversity of the Primefire technology will create new opportunities in packaging production, which is increasingly moving towards customization, serialization, and digitization.”

“As a specialist in offset printing, high print image quality is also crucial for us. Our print tests on the Primefire showed coverage of 95% of the Pantone color space. Furthermore the result achieved with the substrates we used was identical to that of offset printing. End customers will not be able to notice any difference compared with conventional offset printing results at first glance,” says Peter Ganter, director of the PharmaServiceCenter Folding Cartons in Waldkirch.

August Faller currently uses ten Heidelberg sheetfed presses in 50 x 70 cm format at its sites in Waldkirch and Lodz in Poland. It also has two die-cutting machines and nine folder gluers from Heidelberg for its postpress needs.

The August Faller Group is constantly working on its digitization strategy. “Digital printing is an important link in the digitization of our administrative and productive processes. By networking digital printing with our preprint processes and the digital ordering and job system, we will increase the profitability and flexibility of our processes in the long term and, by doing so, also generate benefits for customers,” explains Jörg Frischkorn, head of European operations for Faller.

The Primefire 106 was presented at drupa 2016 and is the first industrial digital printing system in B1 format. The first field test was recently started, and a further one is due to start at the end of the year. Heidelberg is on schedule with the market launch, with demand from customers already outstripping production capacity.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here