As some of the major book fairs in Europe are losing ground to regional fairs in China, South Korea, Indonesia, India, Mexico and Brazil, the European Commission helped set up a network of European book fairs in an attempt to strengthen ties and redress waning professional attendance. Named after the famous Venetian typographer and publisher Aldus Pius Manutius, the ALDUS European Book Fairs’ Network intends to help book fairs enhance their capacities in internationalization, translation, digital shift and audience development. The initiators mainly consist of the Frankfurt Book Fair, the Bologna Children’s Book Fair and a number of general-audience fairs, but most of the other book fairs in Europe are in the process of joining the network. The ALDUS network also established a website (aldusnet.eu) open to individual book professionals, encouraging collaboration in the fields of internationalization, digital innovation, literature promotion and translation. It allows publishers, translators, literary agents and other book professionals to profile themselves and network with international peers through the so-called social networks. Older people in our line of work may remember that Aldus also was the name of some fine piece of software, which eventually was swallowed by Adobe.
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
Naresh Khanna – 20 January 2025
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