New range added to Latex Series

HP Latex 1500 installation in Mumbai

Double-sided printed signage showcased at event

HP recently invited PSPs based in western India at JW Marriott Hotel to showcase its range of Latex 500 and 1500 digital presses. The new 64- inch Latex 560 and 570 series is an extended version of the 300 series, while the 3.25-m wide 1500 will have most of the features of the high-end 3100 and 3500 examples.

Santosh Nair, country category manager for sign and display at HP graphic solutions business, says, “The new Latex 560 and 570 enable printers to handle a diverse range of print jobs. They are aimed at increasing profitability and accelerating growth. With print speeds of roughly 30% to 50% faster than the existing 300 series, the printers are equipped with automated workflow which hardly requires manual interference. The newly developed machines intend to knock the new markets such as outdoor advertising, vehicle wraps, wallpaper, canvas and a few others.”

Building on the success of the proven Latex 3000 Printer series, the 126-inch HP Latex 1500 presses offers a robust, affordable superwide printing solution and fast turnarounds on a scope of indoor and outdoor as well double-sided prints. The magnificence of 1500 series lies in double-side printing; it features a precise registration on both front and backside of substrate by applying a modest camera. 

Speaking to IPP, Imtiaz Batkoo, country business manager – HP Large Format, shares, “We keep on inventing to meet the ever-evolving requirements and prospects for the print industry. Through automated workflow solutions and water-based inks, HP provides a sound and effective environment for PSPs. Such inks are completely free from hazardous content not only ensuring the safety, but also cuts the maintenance cost of PSPs.”

“Look at how the market has transformed in India. The signage market is maturing at the annual 10–12% and the wall décor segment expects a yearly growth beyond 30%. On noticing such a tremendous growth, we have updated our technologies,” he concludes.

First installation of HP 1500 series

HP wrapped up the event by announcing the installation of HP 1500 series at Mumbai-based Keen Graphics. Keen Graphics, known for delivering creative signage and graphic art projects, has improved its production quality and volume after the landmark adoption of the HP Latex 1500 printer. “Inks offered by HP are scratchproof and they dry faster. This can assist us to churn out more jobs in textile and other creative work. We can also rely on the 1500 series to match of color prints. HP 1500 series with its immediate drying of inks and matched quality demands less attention that could help us meet the bulk orders in time,” says Rahim Umatia, director at Keen Graphics.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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