Colorware introduces MeasureColor 16

Optimizes color management, reduces makeready time

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MeasureColor
MeasureColor 16, the successor of Colorware’s color management solution PressView, optimizes color management and reduces makeready time

Colorware has introduced MeasureColor 16, an easyto-use device independent color management tool for any print process and any type of user. Print quality can be measured and improved without wasting time or material. MeasureColor 16, the successor of Colorware’s color management solution PressView, optimizes color management and reduces makeready time. Moreover, it offers an improved intuitive user interface. 

Although there is first class and complex technology under the hood, working with MeasureColor 16 is easy. The software has a bespoke user interface for every type of user, based on integrated user profiles. The user has access to all the functionality and data. However, only relevant information is displayed on the screen based on this user profile. This concept makes working with MeasureColor 16 easy for everyone, whether you are an operator or a quality manager.

MeasureColor 16 is a network based solution. All data is stored on the user’s own server, which makes analysis very simple and prevents any discussion about ownership of the data. Data can be shared with any other color management solution in the market. It can be exported to a variety of formats for use in other external applications and systems. Also PantoneLIVE, the cloud based custom color library, is fully integrated.

The software can now also be connected to management information systems and ERP systems. This makes it possible to automatically create jobs in MeasureColor 16, which supports open standards and tightly integrates with print quality management solutions. It also supports all the industry leading spectrophotometers, which makes it easy to implement in an existing working environment. 

MeasureColor 16 uses Colorware’s ChromaTrack technology which is the perfect solution to avoid unnecessary discussions or guesswork. When on press color matching turns out to be problematic, MeasureColor 16 gives a clear overview, both visually and in writing, of the causes of the problem and how to solve it. If the instructions indicate that a different ink is needed, data can be directly exported to any ink formulation system. To prevent errors from occurring twice the information is stored in the database and presented in the case of a repeat order.

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

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