At Heimtextil 2016 held from 12 to 16 January in Frankfurt, Germany, HP introduced the next generation HP WallArt Suite, an easy and innovative web-to-print experience designed to help small-tomedium sized print service providers (PSPs) in the decoration space. The unique technology was created for HP’s line of latex printers to address rising demands for eCommerce integration between PSPs and customers and is the first HP solution to integrate everything from the design process to quotes and customer orders in one place.
“Our PSP customers have told us they want easy-to-use, affordable, intuitive software that makes printing and communication with their customers easier,” said Joan Perez Pericot, worldwide marketing director of HP. “With the new HP WallArt Suite, PSPs and their customers can manage everything from design to order information in real-time online.” Features of the HP WallArt suite include an improved interface that is intuitive, easy-to-use and tailored specifically for end customers; updated dashboard design to better manage customer orders; easy web integration; four free HP Wall decoration web apps; and access to different content sources such as Fotolia, Pattern Design, Instagram and Dropbox.
At the HP Hall 4 Stand C15 the company will showcase an exciting display of design works by Robin Sprong who developed the concrete wallpaper for the production area; designer Agustina who designed the HP Latex concept proofing area; and designer Victoria Dvorzhanska, winner of ‘Best Digital Wallpaper Design’ in 2015, who will showcase her winning wallpaper design throughout the exhibit. The hospitality area was designed by interior design studio Eque y Seta. In addition, HP will also have a presence at Hall 5.1 Stand C29 displaying the new application solutions for window coverings demonstrating HP latex printing technology which enables virtually unlimited design options with highly efficient production.
HP will showcase its latest portfolio of solutions at Heimtextil 2016 including the HP Latex 310 and HP Latex 360 printers that allow customers to take advantage of thirdgeneration HP Latex technology for proofing interior decoration applications such as home textiles and also the recently introduced HP Latex 3500 printer for industrial customers looking for high-volume printing enabling more unattended operation with heavy-duty roll-handling and 10- litre ink cartridges.
