IDEAlliance India and the Bombay Master Printers Association (BMPA) are conducting two half day events in the coming days to discuss best practices, the standardization of color printing and the G7 method. While the event is focussing on packaging and trying to get the brand owners involved in improving the packaging supply chain, the event is of interest not only to the packaging and label printers and converters but also to printers of every segment who want to learn about standardization and the G7 method.
A dozen brand owners including Amway, Coca-Cola, Colgate Palmolive, Dabur, and Surya Foods have already committed to attending the event and we are expecting about forty-five interested brand owners to attend the event in the two locations – in Delhi on 14 February 2015 at the Crowne Plaza Hotel in Mayur Vihar; and in Mumbai at the Sunville Banquet in Worli on 17 February 2015. The leading converters across technologies will also take part in these events.
Experts at brands such as Proctor and Gamble, TetraPak, Kraft Foods, Coke, Pepsi and Diageo agree that standardization of color is no longer a pipe dream. In fact we are closer than ever to having a practical and costeffective packaging supply chain from creative to final printed packaging. Standards, open formats, and best practices are being used effectively in making this supply chain workflow a reality.
Steve Smiley is a member of the WG2 of the TC 130 committee of the ISO and an expert in color management and packaging standardization across the various substrates and processes used for packaging by global brand owners. He has successfully established brand standards and supply chain protocols for BirdsEye Foods, Diageo, Kraft Foods, Hershey, Kimberly-Clark, TetraPak, Colgate, Del Monte Foods, Coke and Pepsi. Steve will discuss the standardization requirements for brand owners and in a second presentation explain the G7 method in both Delhi and Mumbai.
In Delhi we will also have Dr Abhay Sharma of Ryerson University who has been a member of the ICC and chairman of the working group looking at profile quality assessment. Dr Sharma will talk about ‘Printing to the Numbers’ at the G7 show in Delhi on the morning of 14 February. At both events there will be an opportunity for brand owners and converters to share some of the procedural and technical issues that can possibly be sorted out in light of expert experience.
Essentially there is no way forward for either brand owners or printers and converters except to follow best practices and establish protocols for standardization. One key to this is to provide training, qualification and certification in the G7 method. IDEAlliance India, an affiliate of IDEAlliance in the US, has been established simply to take this movement forward in a practical and cost-effective way. Please take this opportunity to improve the quality and integrity of your packaging.
