Meghdoot, a leading corrugated shipping cartons manufacturer, plans to enhance production efficiency and grow their POP business with the installation of the first HP Scitex FB10000 industrial press in India at its plant in New Delhi. A manufacturer of corrugated shipping boxes since 1998, Meghdoot has emerged as a frontrunner in transport boxes with a production capability of 5,000 metric tonnes a month in its three locations. Meghdoot is the first company in India to install the HP Scitex FB10000 and also the first company in Northern India to deploy the HP Latex 3000 printer at its premises in New Delhi.
“Brand managers and marketers in India have to constantly stay ahead of the market dynamics in the in-store signage and POP displays. They are demanding advanced POP solutions which can best meet their needs of color accuracy, consistency and high quality while being affordable at the same time,” says Rohit Kapoor, executive director and CEO, Meghdoot. “Responding to these customer needs and evaluating the vast market opportunity with corrugated POP displays, we decided to install the HP Scitex Flatbed 10000 industrial press at our new plant in New Delhi.”
“The HP Scitex Flatbed 10000 industrial press offers flexibility both in terms of size and speed as well as supporting a wide variety of applications and range of media. The POP display applications, while being superior in quality, are highly affordable and apt to meet the brand’s creative needs,” Kapoor adds. With the installation of the HP Scitex FB10000, Meghdoot will address the need for digital production of POP graphics and corrugated display in the market which currently depends on more traditional production methods. The company will benefit by offering superior production efficiency, advanced automation, shorter runs, faster turnaround time, and serviceability for high-quality and high-volume production. With the flexibility to experiment with varied shapes and sizes, it will be easier for Meghdoot to take on more jobs, expand opportunities and increase the potential for profit.
“Retail marketers in the country have been increasingly demanding affordable yet best-in-class POP solutions without compromising brand creativity,” said Puneet Chadha, director, market development, Graphic Solutions Business, HP AsiaPacific and Japan. “The HP Scitex FB10000 industrial press from HP, will help our customers like Meghdoot deliver exactly that to their customers, thereby helping them stay ahead of the curve in a highly competitive market.”
