Printalent offers human resource development

Recruitment, training and business consulting

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L-R: Suresh Verghis and K Radhakrishnan — the two directors of Printalent. Photo: IPP

The right people with the right mindset have always helped to make a difference for the organizations they work for. The printing industry in India may be quite old, but unfortunately, talent scouting – which is essential for any industry to sustain in the long term – has been a major issue because of its highly disorganized structure.

Printalent is a rare organization which offers to change this situation with its custommade solutions to the Indian printing and publishing industry in specific areas such as recruitment and training. It offers solutions to some of the major concerns of the industry such as recruiting and retaining quality talent and training the human resource.

How is Printalent different?

Printalent knows the Indian printing and publishing industry in depth and also the unique challenges that this industry faces. The one-size-fits-all approach does not work here and trying to blindly copy solutions that work in other industries can be a sure recipe for failure. This is why Printalent has gone lengths to customize both approach and content of its training programmes with a competent, collaborative and ethical approach to suit the needs of this particular industry.

When it comes to recruiting, Printalent goes beyond the usual process and offers assistance in preparing job descriptions and conducts the preliminary interviews themselves to provide the best possible and most appropriate candidates.

It does not offer any pre-packaged training, preferring instead to offer only customized training modules, after analyzing the specific training needs of an organization. The unique feature here is that it follows up, reviews and wherever necessary, provides professionally-certified, oneon- one coaching for the successful workplace application of classroom learning.

The two directors of Printalent are K Radhakrishnan, associated with the Indian printing industry for more than three decades, and Suresh Verghis, with 20 years of experience in organization and leadership development, training and executive coaching. Both are optimistic about creating new human resource standards for the industry.

While organizational success is often defined by revenues, real success depends on certain non-defined parameters such as organizational happiness. As the industry grows and matures it needs to attract and develop its human resources and this is where professionals who know the industry can help.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

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