The signage and indoor-outdoor media industry continues to expand into new applications across advertising, construction, architecture, interior design and specialized creative sectors. Reflecting this momentum, the 57th edition of Media Expo opened on 9 April at the Bombay Exhibition Center, Mumbai, Maharashtra bringing together 150 exhibitors and over 250 brands displaying the latest innovations shaping the visual communications industry.
The show floor highlights cutting-edge technologies, materials and applications, offering visitors fresh ideas and business opportunities across signage, branding and display solutions. The show features media solutions gaining prominence across digital signage, POP & POSM, outdoor branding, digital out-of-home, along with key growing segments such as large-format printing machinery and signage fabrication equipment.
Besides, evolving infrastructure in India such as metro rail, malls, airports, smart cities, highway infrastructure and corridors – has built a strong demand channel for the signage, indoor and outdoor advertising industry.
This year, the show reinforces the growing leadership and influence of women in the printing industry through a special all-women inauguration panel.
Raj Manek, executive director & board member, Messe Frankfurt Asia Holdings, expressed, “It is encouraging to witness the strong industry response at the 57th edition of Media Expo Mumbai. The show continues to evolve alongside the rapidly transforming landscape of signage, branding and digital communication, bringing together technology providers, creative professionals and business leaders on one platform. It is also heartening to see the scale and variety of advertising, branding and signage solutions gaining wider adoption across sectors such as retail, infrastructure and advertising as these industries continue to expand.”
As MSMEs are the backbone of the growing economy of country, the signage, indoor and outdoor advertising and branding industry too reflects the outlook. The MSMEs today are diversifying into newer avenues from signage into illuminating signages with exploring various materials from metal to metal-like finishes, acrylic and acrylic-fluorescent lettering, LED-lettering, dimensional signages, all-weather signages and more.
The indoor and outdoor advertising and branding industry too is exploring unique avenues such as LED walls, backlit-LED thin-frame panels and unique digital-programmable displays which act as a sustainable alternative to vinyl.
These programmable displays are making in-roads into malls, metro stations, retail (POS-POSM), airports, events and entertainment and more. Companies like Epson India, HP, Mimaki India, Pidilite Industries, Garware Hi-Tech Films, Colorjet India, Arrow Digital, and ADS LED, along with several other industry players will showcase the new solutions shaping the industry.
Complementing the expo, Media Expo Mumbai will host a series of knowledge driven sessions featuring industry leaders who will share insights on innovation, business growth and the evolving role of print. Day 1 highlighted PowHER in Print – a women focused initiative featuring an all-women curated session in collaboration with Girls Who Print.
The discussions will explore women’s leadership in the print industry, the impact of AI and automation on brand experiences and the importance of upskilling for the tech-led transformations. Day 2 will present practical insights for business growth and operational excellence.
The show has garnered support from the Delhi Printers’ Association, Lucknow Printers’ Association and the Offset Printers’ Association.
