Publive, a Gurugram-based AI-powered Digital Experience Platform (DXP) aiming to revolutionize content publishing, recently announced the appointment of Pankaj Rai as chief business officer (CBO), effective immediately.
With almost 2 decades of experience in broadcast media sales and digital strategy, Pankaj brings a wealth of expertise in driving brand partnerships and revenue growth. Before joining Publive, he led business operations for WION and Zee Business as business head at Zee Media Corporation. He also held leadership roles at Zee Entertainment, spearheading ad sales and market expansion for flagship channels like Zee TV, Zee Cinema, and pictures across North and East India. At The Q, he played a pivotal role in increasing top-line revenue and launching innovative ad solutions in the gaming and connected TV space.
In his new role at Publive, Pankaj will be responsible for brand sales, focusing on helping brands achieve content-led growth through innovative digital strategies and AI-powered solutions. His deep understanding of the media landscape and proven ability to drive monetization will be instrumental in expanding Publive’s market presence and partnerships.
Since its inception, Publive has scaled up to about 100 platforms in just two years, including renowned names like Indian Express, Elle Magazine, ICICI Bank, WION, Sambad, and News Nation. The platform has achieved a remarkable 4 times growth in Annual Recurring Revenue (ARR), while successfully broadening its client portfolio and strengthening relationships with existing partners.
Manavdeep Singh, founder and CEO of Publive, commented on the appointment, saying, “ I am thrilled to welcome Pankaj as our new Chief Business Officer. With experience in driving business growth, strategic partnerships, and market expansion, he brings a wealth of knowledge that will be instrumental in shaping our next phase of success. His expertise will provide invaluable input as we accelerate our growth trajectory and enhance our commitment to delivering outstanding value to our customers and stakeholders. I look forward to working closely with Pankaj and seeing the positive impact he will continue to make. “.
Pankaj Rai, CBO, Publive, adds, “Publive is transforming the digital publishing ecosystem with AI-driven innovations. I am excited to join this dynamic team and look forward to helping brands unlock the true potential of content-led growth.”
With this strategic addition to its leadership team, Publive reaffirms its commitment to empowering brands and publishers with cutting-edge digital solutions and data-driven insights.
