Noida-based Poster N Frames, a sign and poster maker, has enhanced its printing portfolio with the installation of an AccurioPress C7090 from Konica Minolta. The company is planning to venture into commercial printing as an additional service with the installation of the digital press.
Sakshi Jain, owner of the company established in 2019, told Indian Printer & Publisher that she started Poster N Frames with her husband Manish Jain, with the majority of the sales being done online. “Our printed products are for interior decoration. We provide posters and signage for homes and businesses alike with beautiful framing.
We sell the posters online through Amazon, Flipkart, Meesho, Myntra, and our website. We take orders for walk-in customers who often order decent volumes. Our online sales comprise 75% of the business.”
Speaking about the digital installation, Jain says the digital press checks all the boxes required to sell branding materials. “Leaflets, pamphlets, brochures, and booklets are among the services demanded alongside signs and posters, especially for corporates. We do corporate printing and gifting and so the digital press will be a great asset in retaining clients and increasing business.”
The AccurioPress C7090 press optimizes print performance by offering advanced and creative possibilities, including high-quality imagery in full bleed. The press is media-versatile and comes with several features, including image density control technology, optional inter-cooler curl eliminator, embossed paper support, and paper feeding through air-blow fusing separation. It can handle long sheet sizes of up to 1300 mm and duplex up to 900 mm.
Along with the Konica Minolta press, Poster N Frames owns two mid-web eco-solvent printers from Grando and a PixelJet wide-format printer from Monotech Systems. For customers with bulk orders, the company outsources offset capabilities. On other plans, Jain said incorporating the digital press to increase profitability and retain customers is a priority. Any capacity building in the future will be digital only, Jain said.
“The market is quite competitive for commercial printing. The margins are low and return on investment is unsure. In our business, printed commodities are add-ons to our poster and sign-making. We also have plans for more custom jobs in the future,” she said.
