Trident Group, a diversified textile fabric manufacturer offering a range of products and services in home textiles, paper, chemicals, and yarn, recently hosted its Annual Associate Meet 2024. Held from 8 to 12 August at the Andaz Aerocity, Gurugram, the event served as a platform to unveil new products across various segments.
Samir Joshipura, group CEO of Trident Group, highlighting the company’s dedication to sustainability in its paper division, said, “At Trident, we are proud to be an agro-based paper manufacturer, specializing in producing paper that is both environmentally friendly and sustainable. We refer to it as ‘Good Paper’ because it not only benefits the environment but also supports farmers by offering them an alternative to burning agro-waste. This initiative reduces carbon emissions and saves approximately 1.8 million trees annually.”
The Trident Paper launched a new range of notebooks, an engagement program for the channel partners, and a new Crystal 9 range of maplitho paper for the diaries segment.
Joshipura said, “Our recent notebook designs, particularly aimed at younger users, have seen remarkable success, and we are committed to expanding our presence in this segment to become a market leader. With the introduction of our new paper, Crystal 9, and the launch of a loyalty program for our channel partners, we are confident that our brands—Spectra, MyChoice, and Royal Touch—will drive increased market share and as the preferred choice for consumers.”
The new range of notebooks is characterized by 60 GSM paper, claimed to be the only branded notebook in that category. The Trident Group’s new loyalty engagement program for channel partners is designed to enhance relationships beyond mere transactions, offering benefits such as life or health insurance. This initiative aims to foster long-term loyalty and trust.
Photo- IPP
Srinivas Sapher, CMO, Trident Paper, shed light on the company’s plans, particularly its move into the B2C segment with the ‘My Choice’ brand. This new stationery series is set to position Trident as a significant player in the consumer market, he said.
“In the coming years, we plan to go big in the stationery side with our focus on the B2C segment,” Sapher said. This strategic shift indicates Trident’s ambition to diversify its offerings and tap into new markets, leveraging its established reputation for quality and sustainability.
However, Sapher emphasized that while expansion is on the horizon, Trident Paper is prioritizing improvements in system processes by investing heavily in the back-end infrastructure. “There are many ways to prove dominance in the market, and at Trident Paper, we are claiming our dominance through the best quality of products, which will create a sense of trust among our customers,” Sapher said.
Sustainability at its core
According to Sapher, sustainability is not just an afterthought for Trident Paper; it’s the very foundation of their business model. “Unlike other companies that adopt sustainability practices later on, Trident Paper was built on the principles of sustainability from the very beginning,” Sapher emphasized. This commitment is embodied in their product, which they refer to as ‘Good Paper.’ “Good paper, for a good life and a good future.”
Sapher highlighted the growing awareness about sustainability among consumers, noting that they are increasingly educating themselves about the consequences of unsustainable practices and are more aware of the environmental impact of their choices
