Mumbai-based Venus Infotech displayed dye sublimation products at Printex 2014. At the show Venus displayed metal and hardboard sublimation products from Chromaluxe, a pioneer in sublimation. The technology relies on printing an image on a transfer sheet which is then heat transferred to an enormous range of substrates to stunning effect.
Desai said there are plans to start road shows to demonstrate this product as it is new for offset and printing business. He added that plans are also afoot to set up Chromaluxe
said it was fantastic and the stall saw almost 900 visitors during the three days. “People were attracted by the quality of the print and products. Customers have been chasing us instead of us chasing them,” he said.
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