Fespa recently announced its 2024 Personalization Experience conference program, which will run alongside its Personalization Experience exhibition space. At the conference, scheduled for 20 March 2024 at the RAI Amsterdam, The Netherlands, delegates will learn about the power of personalization – and why customized products need to be delivered at speed.
The Personalization Experience conference will once again be moderated by FESPA’s Personalization Ambassador, Richard Askam. Richard was a driving force behind the ShareACoke campaign for Coca-Cola and was also heavily involved with personalized marketing campaigns for brands such as Dove, Lynx, Marmite, and Nutella.
Confirmed conference sessions, which will be delivered in English, include
- A View of Personalization from the Advertising World – Back by popular demand, this session will see the return of Justin Cairns, head of production (Offline) at Ogilvy, in the spotlight and interviewed by Richard Askam. They will explore topics such as how to successfully deploy personalization in print for a seemingly hard-to-crack audience.
- Personalized Approach to the Next Generation of NFL Fans – Brett Gosper, CEO of NFL Europe, will explain how his organization is taking a personalized and inclusive approach to encourage children to take up football – the sport considered to be the entry point for potential future NFL stars. Brett, who was formerly the CEO of World Rugby, will also highlight how, in a world that is increasingly busier and noisier, it is ever more crucial to use all available solutions – including personalization – to attract the next generation of players and fans.
- AI Brings ‘Total Personalization’ in Print – Bernd Zipper, CEO of ZipCon Consulting, will offer an outlook on AI trends and why the technology is set to impact personalization in print.
Further speakers from brands including Art Vision, Media Clip, and PRINTFUL, as well as Aachen University, will delve into additional topics such as– creating value with personalization; aligning productivity and demand; understanding the value of customers’ self-expression; and how personalization has the power to make fashion more circular and emotionally meaningful.
A series of fireside chats and Q&A sessions led by Richard Askam and print experts will also be included in the program.
The full Personalisation Experience conference schedule can be found here.
Richard Askam, FESPA’s personalization ambassador, said, “I’m excited with the lineup for this year’s conference. We’ll be joined by a great mix of speakers with a clearly defined direction of travel for the topic of personalization as we drill down into what printers need to do to excite the next generation of consumers.”
Co-located with the FESPA Global Print Expo, the experiential Personalisation Experience exhibition space will offer visitors the opportunity to see the latest technology and software innovations used in personalized production, while networking and sharing knowledge with like-minded professionals. A key focus of the exhibition will be the personalized make-wear smart factory, showcasing live end-to-end production and personalization of sportswear and sports merchandise.
Duncan MacOwan, FESPA’s head of marketing and events, said, “As digital printing solutions continue to advance and evolve, there’s an increasing expectation from customers for the products they’re buying to be personalized – and to reach them quickly. In addition, personalization creates remarkable value for the customer, ultimately giving brands a competitive edge.”
“Building on the success of the inaugural Personalisation Experience conference last year, we look forward to hosting the comprehensive 2024 program in Amsterdam and welcoming a host of experts in their fields to share their experience. We hope to inspire delegates to take the next step in personalization and, with access to a range of technology solutions within the Personalisation Experience exhibition and FESPA Global Print Expo, I’m confident that visitors will leave feeling equipped to expand their personalization offering.”
A ticket for the Personalization Experience conference area, priced at €295, gives unlimited access to both the conference and Personalization Experience exhibition area, as well as the co-located FESPA Global Print Expo, European Sign Expo, and Sportswear Pro 2024 exhibitions. Visitors who register before 19 February can save €30 on their ticket when using code FESM403.
