Govt spent Rs 967.46 crore on print media ads from 2019-24

Written reply in Lok Sabha by Anurag Thakur

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Press Freedom
According to RSF, the purpose of the World Press Freedom Index is to compare the level of freedom enjoyed by journalists and media in 180 countries and territories. The Index is based on a score ranging from 0 to 100, which is assigned to each country or territory, with 100 being the best possible score (the highest possible level of press freedom) and 0 the worst.

The government has spent Rs 967.46 crore through the Central Bureau of Communication (CBC) for publicity of its schemes in the print media from 2019-20 to 2023-24, media reports said.

Information and Broadcasting minister Anurag Thakur said in a written reply in the Lok Sabha that the CBC releases awareness/publicity campaigns through print media in accordance with the Print Media Advertisement Policy, 2020.

“The details of expenditure incurred by CBC, under the Ministry of Information and Broadcasting, on awareness/publicity campaigns about schemes and programs of the government of India through print media from 2019-20 to 2023-24 (till 12.12.2023) is Rs 967.46 crore,” Thakur said.

The minister said as of 31 March, 2019, 119,995 periodicals, including newspapers, were registered with the Registrar of Newspapers for India (RNI).  The number was 143,423 in 2020, 144,520 in 2021, 146,045 in 2022 and 148,363 in 2023. 

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