Magazine publishers gear up to revoke 12% GST on LWC paper

Demands for magazines to be treated at par with newspapers

1109
Magazine

After firing a letter to the Union Revenue Secretary asking for the removal of 12% goods and services tax (GST) on lightweight coated paper (LWC), magazine publishers are gearing up for a long-drawn struggle with the government. Though industry sources indicated that a meeting is being sought with Hasmukh Adhia later this week, the publishers are aware of the fact that the Revenue Secretary alone will not be able to reverse the decision. Being pragmatic, magazine representatives don’t expect relief in less than two-three months’ time during which they would have to bear the increased taxation burden.

Given the scenario, publishers will seek the retrospective removal of the tax since it came into effect on 1 July. Industry sources agreed that the government will not respond easily because the policy formulation has already happened. However, the magazines are pinning their hopes on Union Information and Broadcasting Minister Venkaiah Naidu and I&B secretary NK Sinha. They expect the MIB to recommend their case to the GST council for further consideration.

Kerala Finance Minister TM Thomas Isaac and his West Bengal counterpart Amit Mitra are being zeroed in as individuals who could push the case of publishers before the GST council because the final decision rests with that body. In a letter addressed to the Revenue Secretary on 11 July, the Association of Indian Magazines (AIM) had come down heavily on the government’s decision to levy a higher tax rate on LWC paper. The association demanded that magazines be treated at par with newspapers as per the provisions of the Press and Registration of Books Act, 1867. “We request you to please withdraw the GST levied on LWC paper up to 70 gsm completely or at least bring it to 5% and ensure parity with newspapers,” said the letter.

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here