After hosting a very successful and bigger than ever Media Expo in Mumbai earlier this year in January, Messe Frankfurt India is now taking the exhibition to Southern India to create a hub for innovations in the field of printing, indoor and outdoor advertising and digital signage. Representing a premier business platform for the South Indian advertising and media industry, Media Expo will mark its South India launch in Chennai this year, from 18 to 20 November 2016 at the Chennai Trade Centre.
“Technology has prompted tremendous change in the advertising industry. With the consumer base becoming even more segmented, a specialized show like Media Expo covering varied advertising and promotion mediums can provide expansive reach within key target segments in the South Indian market,” said Raj Manek, executive director and board member of Messe Frankfurt Asia Holding.
According to various estimates, overall advertising revenues in India are expected to grow at a compound annual growth rate (CAGR) of 13%, exceeding Rs. 81,600 crore (US$ 12.29 billion) in 2019 from Rs. 41,400 crore (US$ 6.24 billion) in 2014. This growth trend is also reflected in the South Indian media and entertainment industry which is expected to achieve a CAGR of 14% to reach Rs. 36,005 crore (US$ 53.22 million) by the fiscal year 2015-16. Together with this new edition, Media Expo’s reach will expand to the country’s prime business hubs in the North, West and South in 2016.
Talking to Indian Printer & Publisher at the sidelines of Media Expo Mumbai which was held from 15 to 17 January, Manek said that Media Expo will put a special focus on the POP segment. Messe Frankfurt India and Point of Purchase Advertising International (POPAI) India also announced their partnership during the Mumbai event. In addition, they together created a specialized ‘Marketing at Retail’ zone where some of the leading brands displayed awardwinning concepts and best practices.
“The whole POP segment was missing at the earlier Media Expo shows, despite the fact that POP is a huge segment in India. We are excited about cooperating with POPAI India, and are positive that our association with it will go a long way in enabling POP and retail marketers to broaden their perspective on progressive retail displays and in-store marketing tools that can improve customer experiences,” according to Manek.
The successful introduction of POP concepts at the ‘POP Shop at Media Expo’ was also remarkably wellreceived during Media Expo Mumbai. This special zone focussing on POP concepts will return in the next edition of Media Expo Mumbai along with a series of conference sessions for retail marketing.
