Roy Alex, managing director, Newstech, greeting the chief guest, Sultan Bin Al Qasimi, chairman,
Sharjah Media Centre, UAE
Newstech participated in the Wan-Ifra Middle East Expo and Conference, which was held on 24 and 25 February in Dubai as a Gold Sponsor. Of the 12 stands given to sponsors, Newstech was the only company from India, represented by managing director, Roy Alex; executive director, Sandra Alex; and Yogesh Patil, executive manager – technical services.Â
Newstech exhibited under the theme ‘Made in India since 2003,’ showing the Mailroom and Ink Pumping System, manufactured in India since 2003. The Middle East newspaper market, especially among the middle and lower circulation papers, require automation in Mailroom and Ink Pumping areas, as most of them are still in the manual operation mode – this provides good potential for Indian manufacturers to explore this market.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
