In India, where brochure distribution, commuter rail displays and billboards are driving digital print, vehicle wrap helps enhance brand recognition and recall among targeted consumers. Basically, vehicle wrap involves digitally printed mobile billboard that is professionally wrapped on a vehicle. The wrap can encompass the entire vehicle or a portion of it, including the windows, and is printed in full color with eye-catching graphics. The introduction of a wide variety of innovative solutions from leading media manufacturers as well as inkjet printer manufacturers has further added to the appeal and possibilities of vehicle wraps.
Businesses nowadays exist in a competitive environment, and it is imperative to communicate their existence to the public at large in a cost-effective manner. Transit advertising firmly establishes brand awareness and generates quick brand recall at the point of purchase (POP). Vehicle wrapping offers advertisers professionally designed graphics that promote the business by reaching out to commuters on the highway and city streets around the town. Unlike various other media, which are costlier in comparison, vehicle wraps work for up to five years, making the actual amortized investment manageable for most businesses plus the wraps could be updated or replaced.
Hector Beverages, well known for their leading product Paper Boat, was looking to convert their mini trucks into an eye-catching display-cumdelivery van. Mumbai-based Comart Lithographers took the challenge and fabricated the mini truck with vehicle wrap, making it sufficiently bright and conspicuous to create an emotional connect with the consumers.
Speaking to Indian Printer & Publisher, Fred Poonawala, director at Comart Commercial Reprographers, says, “With textures and gamut colors available in the market today, vehicle owners can transform the look of their cars without burning a hole in their pockets. Comart Commercial Reprographers has centers spread across India; we can support our customers with instant services. Additionally, vinyl wrapping provides owners the flexibility to change the design and color whenever they want, without affecting the original paint.”
The flexible film for the vehicle could easily wrap to any contour or curve of the vehicle. The wrapping on Hector Beverages transit vehicles could last for two years as guaranteed by Comart. On asking how Comart confirms on the product’s shelf life, Poonawala says, “Comart is the Platinum certified partner of 3M and HP companies. Using 3M and HP products, Comart delivers a quality job with a shelf life, and in case something goes wrong, the job is deftly reprinted and delivered. The shelf life of various products may vary; we can achieve the colors, but the fact that the color will not fade away depends upon the ink and external weather conditions.
Having several units across India, Comart shares the final prepress files with a nearby unit in order to provide on-time service to the customer. What helps Comart stand out in the highly competitive market is that it prints and delivers without compromising on quality or color aspects. Every brand owner today looks for consistency in color and high quality, which is well ensured and met by Comart.” Practicing color management for years, Comart matches the brand colors and logos across each unit and fulfills the key requirements of brand owners.
