As some of the major book fairs in Europe are losing ground to regional fairs in China, South Korea, Indonesia, India, Mexico and Brazil, the European Commission helped set up a network of European book fairs in an attempt to strengthen ties and redress waning professional attendance. Named after the famous Venetian typographer and publisher Aldus Pius Manutius, the ALDUS European Book Fairs’ Network intends to help book fairs enhance their capacities in internationalization, translation, digital shift and audience development. The initiators mainly consist of the Frankfurt Book Fair, the Bologna Children’s Book Fair and a number of general-audience fairs, but most of the other book fairs in Europe are in the process of joining the network. The ALDUS network also established a website (aldusnet.eu) open to individual book professionals, encouraging collaboration in the fields of internationalization, digital innovation, literature promotion and translation. It allows publishers, translators, literary agents and other book professionals to profile themselves and network with international peers through the so-called social networks. Older people in our line of work may remember that Aldus also was the name of some fine piece of software, which eventually was swallowed by Adobe.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
Naresh Khanna – 12 January 2026
Subscribe Now
