Both big note currency demonetization at the end of 2016, and the current goods and services tax (GST) one-tax one-country regime have been optimistically cheered on by much of the publishing and printing industry. Both large and small commercial printers since 1 July 2017 when the GST came into force, are saying that their presses are mostly idle or working single shift even as they spend countless hours in meetings with other printers and publishers and consultants.
The problem with one tax one country is that there are multiple GST lanes—0%, 5%, 12% and 18%—for the most part. There is apparently one rate for books where the publisher provides the paper and another if the printer provides a turn-key solution. At a Capexil seminar in Delhi attended by leading book printers, it was not really clear if the rate on printed books is 0% or 18%. For status holding book printing exports, the tax is apparently 0% but large print exporters do not want to be caught out later as ITC was this week when the taxes on cigarettes were steeply revised upwards.
In the context of even senior government officials attending GST seminars being candidly less than authoritative, a leading book printer and exporter says, “If you are the creator of a half-baked cake and you don’t have any answers, who or what are printers or publishers supposed to do?”
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
Naresh Khanna – 12 January 2026
Subscribe Now