For seven years, Color-Logic has provided licensed printers around the world with web-based training, suitable for their captive designers, external designers, agencies, and brands. Color-Logic developed these training programs for two primary reasons; time, because print personnel is often too busy during the day to learn new techniques, and thus need an effective means of learning at their own pace, and location, because with licensed printers in more than 60 countries, the designer could well be in a different city or country, enabling licensed printers to expand markets in any direction.
A unique aspect of the system is that it enables print embellishment at the design stage, since the Adobe Design Suite is consistent in every language, on both Windows and Macintosh platforms. While it remains unclear how the design will evolve beyond the COVID-19 outbreak, online training and web-based training will remain, which is why Color-Logic has expanded online resources for licensed printers and their captive and external designers. The company has added Master Class Tutorials for Adobe PhotoShop, Illustrator, and InDesign to provide extensive instruction about how to add embellishments into artwork and make it truly stand out from the competition. In addition, it offers a wide variety of videos for anyone to review, including a recorded live webinar of the entire Color-Logic system.
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
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