Armani, a luxury Italian fashion house, has approached Colorzenith Milan, a wide-format printing house, to produce giant dimensional billboards promoting its latest fashion and accessories collection in Milan.
Colorzenith has produced two oversized eagle buckles for advertising on billboards using its Massivit 3D large format printer. The eagles are exact replicas of Armani accessories found on belts in its latest collection. These 3D printed elements bring the garments in the ads to life, highlighting this elegant feature and dramatically increasing the billboards’ effectiveness.
3D printed Amrani eagle
The first billboard features an eagle, 2.1 x 1.2 meters, finished with metallic silver paint, beveled plexiglass and glitter inserts. It was 3D printed in 29 hours. The 3D belt buckle, 1.8 x 1.3 meters, for the second billboard, was finished in chrome silver metallic paint and matt silver. It took 15 hours to print.
“Top brands continue to adopt large format 3D printing in their new launches due to the unquestionable impact of dimensional signage and displays. Armani has the vision to develop new, crowd-stopping campaigns that leverage new technologies and concepts. The ability to implement precise branding, elegance and design combined with the impact of unexpected 3D features has generated a growing trend among brands to adopt large-format 3D printing into their OOH and in-store campaigns,” said Erez Zimerman, chief executive officer of Massivit 3D.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
