Print Yatra promoting Pamex 2017 took off from Lucknow on 13 November headed by Kamal Chopra, president, OPA and former president, AIFMP, Jwahar Lal Bhargava, president, Lucknow Printers Association, and Harjinder Singh, general secretary, Lucknow Printers Association. It further covered Allahabad and Varanasi besides small towns on the route.
It got a rousing welcome from students at the Northern Regional Institute of Printing Technology (NRIPT) where a visit to Pamex by the institute’s final year students was mooted. A Print Yatra then moved to Varanasi where it was greeted by the Varanasi Offset Printers Association.
On its visit to the iconic Geeta Press on 14 November, a tumultuous welcome awaited the Print Yatra from the Gorakhpur Printers Welfare Association (GPWA). The general secretary of GPWA presented shawls and bouquets to the Yatra team.
The Yatra moved to Kanpur on15 November. Chopra accompanied by the Lucknow printers arrived at the function organized by the Kanpur Press Owners Association (KPOA). Avdesh Awasthi, president of the association, greeted the team with fruit baskets. Welcoming the delegation, Dinesh Barsia, general secretary, KPOA assured a large presence from Kanpur at the exhibition. A discussion on GST was followed by a presentation on PAMEX.
If you are satisfied with your sales, you probably don’t need us!
If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.
For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.
India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
Naresh Khanna – 20 January 2025
Subscribe Now 
