Media Expo 2025 kicks off at Bharat Mandapam, New Delhi

Features printing, signage and branding ecosystems

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Media
Media Expo has mirrored the transformation of the industry it represents

The 56th edition of Media Expo New Delhi opened in Delhi’s Pragati Maidan on 3 October 2025, bringing together India’s dynamic printing, signage and branding ecosystem under one roof. The show began reaffirming its legacy as a trusted trade fair for indoor and OOH advertising, printing and signage solutions. The three-day expo features 135 exhibitors, underscoring how India’s MSME-led industry is driving the next wave of visual communications innovations.

This edition featured more machine launches than the editions in Chennai or Mumbai, bringing back the spotlight on wide-format technologies with configurations of more than 8 colors. Neon printing was also a notable highlight, drawing more attention to inkjet printheads and sustainable inks.

Inauguration of the show was attended by dignitaries, including Rajiv Dubey, vice president – head of media Dabur India; Munish Kanotra, chief executive officer, TIM Delhi Airport (TIMDAA); Rajesh Kamble, vice president – projects and operations, TIM Delhi Airport (TIMDAA); Pramod Bhandula, executive chairman, JC Decaux Advertising India; Sumit Jain, director, ITMS India; Puranjit Sarangi, senior general manager – sales, Technova Imaging System; Sanju Bamel, managing director, Daksh CAD CAM; Raj Manek, executive director and board member, Messe Frankfurt Asia; Winston Pereira, executive director, Messe Frankfurt India.

Sharing his views on the experience at Media Expo, Dubey said, “It’s my first experience at the Media Expo and I was pleasantly surprised to see the expanse of the event, such a massive setup. Media Expo brings all kinds of solutions, be it printing, signage and so on. As an advertiser, I found it very important and imposing, looking at the size of the event.”

He further spoke on the opportunity growth drivers in the industry, “The branding and out-of-home (OOH) advertising industry in metros is at an advanced stage. But the tier-2 towns have a big opportunity. I visited small towns that have good airports and infrastructure. As you get more airports, infrastructure and new facilities, there are lots of opportunities to do OOH advertising and signage by improving the quality of signage. Earlier, there were narrow roads and the approach was not very big.
Nowadays, we see good airports, good connectivity, and better roads. It gives you more opportunities for OOH. Apart from the metro cities, which were already good, the small towns are giving a boost to the business.”

Platforms like Media Expo bring together everyone on one platform. You see companies showcasing their technologies and what is available.”
Speaking on the occasion, Manek remarks, “Media Expo continues to stand as a reflection of the industry’s resilience and adaptability. With its 56th edition, we are not only showcasing technological excellence but also creating a collaborative environment where MSMEs, global brands and innovators converge. This platform plays a vital role in connecting the B2B professionals from the segment, sparking new ideas and enabling businesses to meet the fast-evolving demands.”

This year’s edition has brought together more than 135 exhibitors, including leading brands such as AT Inks, Britomatics, Colorjet, Epson, Lisco, Mimaki, Monotech, Mehta CAD CAM, Negi Sign and Satyam Plastic, amongst others. Across the show floor, visitors can witness and experience over 300 product demonstrations and 200+ brand showcases, covering a wide range of applications from digital printing and high-speed finishing solutions to LED displays, eco-friendly inks, recyclable substrates, textile printing solutions and 3D applications.

A key highlight of the show is the emergence of digital signage and OOH-DOOH as high-growth categories reflecting India’s expanding urban infrastructure. Smart LED walls, kiosks, plasma screens and digital standees are catching attention across the show, demonstrating how technology-driven engagement is redefining brand visibility in malls, airports, metro stations and public spaces. While digital continues to gain momentum, print remains indispensable in packaging, retail and e-commerce, where short-run, customised and sustainable solutions are becoming mainstream.

Sustainability has taken centre stage, with many exhibitors launching eco-friendly solutions that reduce waste and energy consumption. From recyclable substrates and non-toxic inks to efficient lighting systems, the industry’s green shift is clearly visible on the show floor. This aligns with the market outlook: India’s digital signage market, valued at US$ 1.06 billion in 2024, is projected to reach US$ 1.92 billion by 2030. Meanwhile, commercial printing is expected to reach US$ 45.9 billion by 2033, largely driven by packaging and e-commerce demand.

The expo is expected to attract thousands of visitors, including brand managers, print specialists, advertising agencies, architects, designers and decision-makers from across sectors such as retail, infrastructure, logistics, corporate branding and OOH media. The show promises meaningful networking opportunities, business collaborations and a comprehensive view of the innovations shaping the future of visual communications in India.

Having successfully run for more than two decades, Media Expo has mirrored the transformation of the industry it represents. From traditional flex banners and print solutions to the latest AI-driven automation, smart digital signage and sustainable substrates, the expo continues to highlight the sector’s resilience and readiness for the future. The 56th edition is another step forward in this journey, bringing together technologies, solutions and partnerships that will define the next phase of India’s printing, signage and branding ecosystem.

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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

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