Classmate, a notebook and stationery products brand from ITC, has launched a gamified notebook eduGAMES Infinity, which aims to blend with education. Classmate eduGAMES Infinity has also launched a campaign and an ad film to promote the new concept.
eduGAMES Infinity takes the last page of Classmate notebooks to a new paradigm by making last page puzzles interactive, gamified, and rewarding. Students can scan the last page of the notebook and play a new game every day. Participants could provide a chance to visit Hong Kong Disneyland.
Classmate rolled out a 30-city campaign from 24 May, inviting students to join in by buying a notebook and playing eduGAMES Infinity. Siblings and Indian chess grandmasters R Praggnanandhaa and R Vaishali will also play eduGAMES Infinity for 30 days.
ITC has also launched a film that shows Classmate’s eduGAMES Infinity shows that learning can be as fun as play! With dynamic, bite-sized challenges, it captures how kids turn screen time into a meaningful educational experience and where studying feels joyful.
Vikas Gupta, chief executive, education and stationery products business division, ITC, said, “At Classmate, we have always believed that learning should be joyful and must keep alive the spirit of creativity, curiosity and fun endeavor that brings that belief to life. Praggnanandhaa and Vaishali are perfect role models and their success and achievements are a reflection of the fact that focus, agility and the right tools can shape champions. We hope this initiative inspires students across India to explore eduGAMES infinity and become sharper from within.”
“Guided by the principles of National Education Policy 2020, our vision is to engage all 30 crore students with experiences that go beyond note-taking. eduGAMES Infinity is our natural extension—integrating technology into our beloved ‘last page’ of Classmate notebooks to deliver fresh daily puzzles that make learning fun,” Gupta said.
The campaign is being launched across digital platforms, regional print & TV and influencer partnerships.
R Praggnanandhaa said, “Classmate eduGAMES Infinity is not just about games — it’s a fun and effective way to train your mind. I’m excited to take on a new puzzle every day and see how students across the country challenge themselves too.”
R Vaishali added, “We grew up solving puzzles at home, and they really helped us stay sharp and focused. It’s amazing to see Classmate bring that joy of learning to life for today’s generation in such an engaging manner.”
