The 54th edition of Media Expo Mumbai is set to take place from 10-12 April, 2025, at the Bombay Exhibition Centre, Mumbai. Featuring a line-up from more than 150 exhibitors displaying the latest innovations in the industry, the show will offer direct access to the printing machinery, inks, innovative applications, trendy signage solutions and lots more. The expo will host more than 20 new entrants to enhance its diversity.
As a premier trade fair for indoor and outdoor advertising, branding and signage solutions, this year promises to be more dynamic than ever, the organizers said. As more brands compete for consumer attention through the power of advertising, advertising agencies are going the extra mile to offer creative branding solutions for digital and print mediums.
Technological advancements have happened in printing technologies, signage and sign systems, retail and out-of-home (OOH) displays, digital signage – which are gaining popularity. There are innovations in textile and fabrication tech, as well as consumables and inks – which together form the backbone of enabling outstanding branding solutions across various end-consumer touch points.
Empowering this are government initiatives such as the Smart Cities Mission and infrastructure developments that have led to the creation of new advertising spaces thereby opening up more business opportunities. Modern infrastructure such as airports, metro stations and shopping malls, underground commuting modes and, etc., has increased the availability of prime advertising locations.
These are driving the growth of digital out-of-home advertising market in India besides changing customer preferences, adoption of digital signage, integration of data analytics and the underlying macro-economic factors. Media Expo Mumbai will bring together the leading solution providers from advertising, branding and signages, inks and consumables, etc.
Raj Manek, executive director and board member of Messe Frankfurt Asia Holdings, stated: “Relying heavily on technology, the advertising and branding segment is fuelled by innovations in features and processes to enable quality visuals and messaging. While the digital and interactive displays are growing, print mediums continue to dominate the overall advertising landscape largely through billboard ads, transit ads, bus wraps and more. Hence, I am happy to say that the upcoming Media Expo Mumbai 2025 will showcase latest offerings from 150+ leading brands that are shaping the future of advertising, branding and signage – an industry that is cost intensive and creatively competitive.”
There is a line-up of expert-led knowledge sessions opening up the platform for discussing novel ideas
10 April 2025
Maximizing Brand Visibility: The Power of Fleet Branding and Vehicle Wrapping in India
Color That Speaks: Leveraging Pantone for Powerful Print & Brand Identity
Digital Color Workflow and Communication for preserving Brand Color Identity
11 April 2025
Digital Signage Revolution – ROI and Real-world Applications
Unfolding the Future: Revolutionizing Retail with Instant Assembly Foldable POSMs
Sustainable Graphics: Reducing Environmental Impact through Innovation
According to Statista, India’s out-of-home advertising market will reach US$ 524.80 million by 2025, with traditional OOH advertising leading at US$ 399.80 million. The per capita ad spending is expected to be US$ 0.36. This growth is driven by innovative digital platforms and strategic location-based campaigns. Another industry report by Mordor Intelligence highlighted that the Indian OOH and DOOH market is growing at a CAGR of 6.21%, moving up to US$ 676.82 million by 2030.
The show floor will feature leading solution providers such as Apsom Technologies, Britomatics, Colorjet, Epson, Fujifilm, HP, Kaleido Print and Lisco, Konica Minolta, Laxmi Sales, Mehta Cadcam, Metamark, Mimaki, Monotech, Negi Sign System, Shubh Plastics and True Colors.
These brands will showcase new developments across the product categories, and display advanced technologies and sustainable advancements in the branding, signage and advertising domain. Featuring international advancements, the show will host exhibitors from Korea, Italy and China creating a wholesome platform.
