HP Latex 1500 at Bhopal’s Balaji Corporation

Affordable solution for superwide printing needs

330
HP
Triloki Agarwal with newly installed HP Latex 1500

Insight Print Communications, a channel partner for HP Latex printers, has announced the successful installation of the HP Latex 1500, a 10-foot large-format printing marvel, at Balaji Corporation in Bhopal.

Established in 1990 by Triloki Agarwal, Balaji Corporation is one of Central India’s premier print service providers (PSPs). The company is driven by a mission to serve as a one-stop solution for corporate brands, championing sustainability while delivering end-to-end services across the region. 

The HP Latex 1500 offers an affordable solution for superwide printing needs, handling rolls up to 3.2 meters (126 inches) wide. It’s suitable for creating high-quality indoor prints at a fast pace of 45 square meters per hour (480 square feet per hour). Built tough, it can handle heavy rolls weighing up to 160 kg, making it reliable for large projects.

With 5-liter HP Latex ink cartridges, it can print for longer without interruptions. Features such as an internal print server and status beacon make managing work simple and hassle-free. Whether working on banners, signs, or large displays, this printer is designed to deliver great results. 

HP Latex inks are water-based, making them one of the most eco-friendly and adaptable printing solutions available. Engineered for sustainability, these inks come with top-tier environmental certifications, including UL Greenguard Gold, Ecologo, and Reach compliance, ensuring safety for sensitive indoor environments. Completely odorless, they are ideal for applications where health and comfort are a priority.

“The sign and display industry is more competitive than ever, and the HP Latex 1500 has given us a clear edge in the market. This machine has not only enhanced our turnaround times and ensured we meet tight deadlines but has opened doors to new business opportunities. Its ability to deliver consistent, high-quality prints has been a game-changer for our customers and our growth,” said Triloki, reflecting on the machine’s performance.

Known for their flexibility, HP Latex inks deliver exceptional durability across a wide range of materials, including SAV, cast vinyl, canvas, wallpaper, blinds, reflective films, backlit fabrics, and translites. The prints remain flawless without cracking or chipping, offering unmatched versatility for creative and functional applications alike.

HP’s innovative technology ensures the colors and quality customers expect, with features like OMAS and a built-in spectrophotometer delivering accurate and consistent results every time. The double-sided day and night kit allows for automatic, precise printing on backlit materials, ensuring perfect registration on both sides for seamless results. This feature enhances efficiency, making it easier to create stunning displays. 

“We’re truly excited to see industrial presses like the HP Latex being installed in cities like Bhopal. It shows that brands are recognizing the value of this technology. At Insight, we are fully committed to doing whatever it takes to support the success of our customers such as Balaji. We are thrilled to be part of their journey and wish them all the best,” said Ashish Save, director at Insight Print Communications.

“HP remains committed to three core pillars: sustainability, quality, and media versatility, ensuring that its customers gain a competitive edge. At Insight, we reinforce this commitment with an extensive service network, supported by over 60 dedicated professionals and applications engineers. Our team is focused on ensuring the seamless operation of machines, allowing customers to concentrate on driving business growth and maximizing success,” he says.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here