Attendees will learn how these organizations innovate, transform digitally, and captivate audiences with compelling stories and sharp journalism
INMA’s Media Subscription Week scheduled for 10-14 March in Amsterdam will feature European media innovation with an exclusive Amsterdam Study Tour. With a focus on growing subscriptions and reaching new audiences through new channels and formats, the event will witness some of the most influential news media organizations, broadcasters, and other innovative media platforms.
The visit to newsrooms will show how the media responds to rapid changes. Attendees will learn how these organizations innovate, transform digitally, and captivate audiences with compelling stories and sharp journalism. Subjects to be covered include:
Digital subscriptions
Audience engagement and retention
Product development and optimization
Journalism innovation and AI technologies
Conversion funnel optimization
Data analytics and insights for audience behavior
Personalization and tailored content delivery
Subscription pricing model
And monetization strategies that can complement subscription revenue
As INMA explores the busiest intersection in news media — subscriptions, products, data, and newsrooms — the study tour will take the audience to the front row of the Netherlands’ top media companies.
The fastest growing democracy in the world could be a market for your products !
If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.
If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.
India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.
Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
