Digital transformation, revenue strategy, data and analytics, trust and audience engagement, and artificial intelligence in news are focus areas of the Wan-Ifra Digital Media India (DMI) 2024, South Asia’s premier meeting place for digital news media professionals, which is set to take place on 13 – 14 March 2024, at Holiday Inn, New Delhi International Airport.
The likely topics of the event supported by Indian Printer and Publisher include the transformation journey of media companies, navigating the digital landscape: what’s in the minds of new media C-Suite Leaders as they strategize for 2024 and beyond; building audience trust in digital and leveraging analytics for content optimization: Insights from publishers; storytelling in the digital age and using video formats for engagement; and key revenue trends and monetization strategies.
As artificial intelligence (AI) becomes the buzzword in every sector, using the tool in news and how to optimize it for news business will be one of the key subjects of discussion. Using data analytics for subscriber acquisition, engagement, and data-based decision-making is another key focus area. Tech for fact-checking and increasing trust in digital news products as well as a look into the environmental impact of digital business and best practice tips will be discussed.
The Digital Media Awards South Asia 2023, which recognizes South Asian publishers that have delivered unique and original digital media projects in the last 12 months, will also be conferred.
The 2023 edition, covered by Indian Printer and Publisher, discussed included challenges in the growth of digital news, a few success stories, the role of artificial intelligence, whether ChatGPT would lead to job cuts, how to reduce dependence on Big Tech, alternative sources of revenue other than paid subscription and ads, finding newer ways to get and retain audiences, talent acquisition, innovation and much more.
The 12th edition of the conference in 2023 had speakers from Indian and international legacy and digital-first news organizations sharing their insights on these topics, the latest trends, strategies, and best practices.
Digital Media India is in its 13th year in 2024. Since its inception in 2009, this conference has been a beacon of innovation and growth, reflecting the rapid evolution of the digital media landscape in the region. The event has served as a platform to learn about the challenges and opportunities in the digital media business and has evolved with the growth of the digital media business in the Indian subcontinent.
It is also a vital platform for industry leaders to share their experiences, discuss emerging trends, and collaborate on strategies to navigate the ever-changing digital media landscape.
The target audience is CEOs, managing directors, publishers, editors-in-chief, COOs, CMOs, CTOs, chief digital officers, digital business heads, digital revenue strategists, innovation managers, online product/project managers, and heads of digital business units.
